Customer Experience Liaison

Há 5 dias

Brasil beBeeCustomerRelationshipManagement Tempo inteiro US$60.000 - US$95.000

About the Role:

A leading organization in the iGaming industry is seeking a Customer Relationship Management (CRM) Coordinator to support operations. This role plays a central part in delivering personalized communications and campaigns aimed at maximizing customer engagement, loyalty, and lifetime value.

Main Responsibilities:

  • Develop communication and content strategies to enhance the user experience across all stages of the player lifecycle.
  • Plan, execute, and optimize CRM campaigns from campaign format and delivery methods to platform selection with a focus on profitability and measurable outcomes.
  • Create targeted promotional clusters based on user behavior, preferences, and engagement trends.
  • Collaborate closely with marketing, content, and creative teams to align offers with player needs and determine optimal timing and communication channels.
  • Research and deliver relevant content to resonate with the player base.
  • Monitor and assess the performance of multi-channel campaigns email, SMS, onsite, WhatsApp, delivering structured weekly and monthly KPI reports.
  • Apply best practices from the CRM industry, demonstrate critical thinking, and maintain a data-driven, results-oriented approach to every project.

Required Skills:

  • Proven knowledge and hands-on experience in retention marketing and CRM campaign execution.
  • Strong team collaborator with the ability to work cross-functionally in a fast-paced environment.
  • Exceptional attention to detail and a deep understanding of customer-centric communication strategies.
  • Fluent in written and spoken English.
  • Experience working with digital design or creative teams to create compelling visual campaign assets.
  • Highly organized, able to prioritize effectively and manage multiple ongoing initiatives.
  • Skilled at handling complexity and making strategic decisions based on broader business goals.
  • Familiarity with CRM tools like Optimove, Infobip, Intercom, Mixpanel.

Team Collaboration:

  • This role is directly supported by the Head of CRM and other specialists within the CRM team.
  • Will work closely with teams in Acquisition, Sports and Casino Product, and Sponsorships to ensure campaign alignment with broader business goals.

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