
Commercial Operations Manager
Há 6 dias
The Sales Manager plays a key role in driving business growth and achieving commercial objectives. They are responsible for developing and executing operational plans to reach and exceed sales targets, while maintaining a sustainable growth strategy for their Sales Branch.
The ideal candidate will have strong leadership skills, with experience in managing teams and developing human resources. They should be able to ensure the development of their team members, foster an environment of integrity, and promote values and principles within the organization.
Main Responsibilities:
- Represent the company in commercial relations with main customers in the direct channel.
- Plan, manage, and control commercial operations in the market, aiming to achieve billing forecasts within set expenditure limits.
- Develop operational plans and actions to achieve and/or exceed established commercial objectives, respecting company policy and maintaining sustainable growth of the business unit.
- Represent the company in commercial relations with the customer portfolio.
- Achieve volume objectives, respecting company commercial policies and internal goals.
- Maintain the company informed about market actions to feed management tools and key performance indicators.
- Analyze performance indicators of client performance for decision-making and construction of commercial/trade action calendars (Map + Contract).
- Support and monitor vendor POS negotiations and actions (tabloids, anniversary, inaugurations) to maximize results.
- Perform team management, people development, provide feedback, performance monitoring, and routine monitoring.
- Comply with the Management Model Agenda (One Team / Dynamo), ensuring review of indicators and monitoring on the route, providing feedback, and developing improvement actions with salespeople.
- Guarantee spaces in the sales area for customers under their responsibility, keeping the execution team informed about strategies for the point of sale according to the negotiation established for the channel.
- Properly manage and prioritize promotional actions and investments.
- Define Playbooks implementation plan and rack placement.
- Presentation and Implementation of Innovations with customers.
- Monitor customer registration process as well as its maintenance and periodically check credit status of its customers with the credit and collection department.
- Ensure adherence to Execution Standards (price, planogram, visibility, etc.), auditing stores according to trademarketing recommendations.
- Ensure complete mix of product line and follow up so that there is no lack in the POS.
- Manage exchanges and control promotional discounts; price management (discounts, ST, tax incentive, final price); bonus management of the team.
- Carry out sales planning by customer with the team considering: volume, shares at the POS, application of Trade Promotion (TP), control of average discount, and negotiation funds.
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