Growth Marketing Manager

Há 5 dias

Brasília, Distrito Federal, Brasil Warmy - Email channel. Reliable. Tempo inteiro

About Warmy - Email Channel. Reliable.

Job Title: Growth Marketing Manager - LATAM

Location: Remote (preferably within LATAM, Brazil, Argentina, Mexico)

Job Summary: As a key member of our global marketing team, you will be responsible for developing and executing a comprehensive marketing strategy tailored to the unique dynamics of the LATAM market. This role requires expertise in website management, SEO, PPC, and other digital marketing activities.

Key Responsibilities:

  • Develop and execute a growth marketing strategy to increase brand awareness, visibility, and sales in the LATAM region.
  • Manage and optimize the company's website for LATAM, including localization, content updates, and user experience improvements.
  • Implement and manage SEO strategies to improve organic search rankings and drive targeted traffic from LATAM.
  • Plan, execute, and optimize PPC campaigns across platforms like Google Ads, LinkedIn, and others to drive high-quality leads.
  • Conduct market research and competitor analysis to identify growth opportunities and adapt strategies accordingly.
  • Collaborate with the global marketing team to align regional efforts with the overall marketing strategy.
  • Monitor, analyze, and report on key performance metrics to measure the effectiveness of marketing activities.
  • Stay updated on industry trends and best practices, particularly in the LATAM region, and apply them to your work.

Requirements:

  • Proven 3+ years of experience in growth marketing, digital marketing, or a similar role, preferably in the B2B SaaS industry.
  • Strong understanding of the LATAM market (especially Brazil and Argentina), including cultural nuances and digital marketing trends.
  • Hands-on experience with website management, SEO, PPC, and other digital marketing activities.
  • Proficiency in marketing tools such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and CRM platforms like HubSpot.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills and ability to work independently and as part of a team.
  • Bilingual in Spanish/Portuguese and English is preferred.

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