Brand Manager

Há 4 dias


São Paulo, São Paulo, Brasil GWM Brasil Tempo inteiro
Job Title: Brand Manager - Go To Market

At GWM Brasil, we are seeking a highly skilled Brand Manager - Go To Market to lead our product line initiatives and provide valuable insights to our planning department. As the guardian of our product portfolio, you will be responsible for developing innovative strategies to promote, enhance, and communicate our product line-ups.

Key Responsibilities:
  • Develop and implement marketing plans to increase revenue, market share, and brand funnel
  • Manage and develop P&L and drive market growth
  • Maintain a strong public image through the implementation of marketing initiatives
  • Analyze trends in customer spending and make informed decisions about branding costs
  • Build relationships with influencers, journalists, and media outlets
  • Oversee social media accounts and ensure brand consistency
  • Conduct research into industry trends and public perception
  • Aid in the creation of marketing and advertising campaigns to strengthen our brand identity
  • Develop custom marketing and advertising strategies
Requirements:
  • English fluency
  • University graduation in Business, Marketing, or Engineering
  • Full Microsoft Office proficiency
  • Strong communication and teamwork skills
  • Basic or advanced finance knowledge to support price strategy
  • Affinity with the technical side to promote USP and product features
  • Preferable experience in the auto industry
  • At least 7 years of experience in brand management, sales, and communications


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