Marketing Portfolio Activation Manager

Há 7 dias

Rio de Janeiro, Rio de Janeiro, Brasil beBeeactivation Tempo inteiro R$45.000 - R$60.000
Job Overview

We are seeking a seasoned professional to spearhead the activation of our portfolio in Rio de Janeiro, Brazil. As a key member of our team, you will be responsible for overseeing all aspects of marketing partnerships and developing strategic plans to drive business growth.

Key Responsibilities:
  • Activate the system through cross-functional teams to develop and implement regional business plans and activation programs that meet brand, bottler, channel, customer, and marketing partners' needs to maximize key business objectives (ex. revenue, profit, and volume).
  • Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
  • Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistently with company policy.
  • Partner with Franchise Leadership on market-specific business opportunities utilizing assets.
  • Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation.
  • Ensure that all Marketing plans are implemented, monitored, and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives.

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