Head of Product Marketing Strategist

Há 5 dias

Belo Horizonte, Minas Gerais, Brasil Take Blip Tempo inteiro
About the Role

We are seeking a highly skilled Head of Product Marketing to join our team at Take Blip. As a key member of our go-to-market strategy, you will work closely with Sales, Product Management, Marketing Communications, Demand Generation, Customer Success, and Customer Support teams to drive growth and customer success.

Responsibilities
  • Develop and evolve the product narrative and positioning for Blip's current portfolio and future products, working closely with product management to ensure alignment with the product roadmap.
  • Build and maintain a customer segmentation framework for Blip's key target audiences (enterprise, SMB, developers) to inform all marketing and sales activities.
  • Develop and maintain a sales targeting framework, mapping Blip's users, influencers, and decision makers within key customer segments, with clear archetype definitions and examples.
  • Build and maintain Blip's sales enablement library, including product collateral, developer summaries, product demos, webinars, tutorials, videos, and detailed customer case studies.
  • Lead the growth and nurturing of our community through various initiatives, including a champion program to recognize key contributors and empower them to lead within the community.
  • Develop and maintain a data analytics platform to support all marketing and growth activities, working closely with the marketing and customer success teams.
Requirements and Qualifications
  • Bachelor's degree in a technical field or equivalent experience building and shipping complex software products.
  • 5+ years of total experience in tech product marketing roles, with a focus on product portfolio development and demand generation, including at least 2 years of experience in enterprise software, cloud/SaaS products, or developer tools.
  • 2+ years of experience in a product marketing leadership role, with a significant track record of hiring and managing teams.
  • In-depth knowledge of cloud/SaaS and/or developer tools software purchase, development, and implementation business cycles.
  • Experience working cross-functionally with product management, marketing, sales, engineering, customer success teams.
  • Experience with inbound product marketing activities, including market and competitor research, customer segmentation, and pricing frameworks.
  • Experience with outbound product marketing activities, including go-to-market strategy, marketing programs, PR campaigns, and sales enablement.
  • Experience with data analytics and growth marketing.
  • Fluent in English and excellent verbal and written communication skills, with Spanish knowledge a plus.
What We Offer
  • A competitive salary and benefits package.
  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • A collaborative and supportive team culture.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
About Take Blip

Take Blip is a leading provider of API-first communication platforms that enable enterprises to engage with customers across multiple conversational channels. We are committed to delivering innovative solutions that drive business growth and customer success.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about product marketing and want to join a dynamic team, please submit your application.

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