Executive Director of Demand Generation
Há 2 dias
The Americas Technology Field Marketing Senior connects demand generation, product, content and event marketing plans to sales teams to generate and progress pipeline, attract new clients and increase client loyalty and retention.
">As a key member of our team, you will provide insight and guidance to the global marketing team to determine the right marketing tactics that best help achieve key business outcomes. You'll work hand in hand with sales and help drive marketing performance to the business.
">You will be responsible for developing and demonstrating working knowledge of technology and markets, and how IBM solutions solve our client's business challenges. You will design, manage and execute marketing plans that leverage the collective strength of IBM Marketing and Communications to deliver on KPIs and business objectives.
">Key responsibilities include:
- ">
- Developing and demonstrating working knowledge of technology and markets
- Designing, managing and executing marketing plans
- Delivering pipeline and revenue targets, deepening client engagement and helping progress opportunities via marketing and communications strategies
- Leveraging data-driven analysis to inform marketing strategies and tactics, report on performance and ROI
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