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Digital Communications Strategist
3 semanas atrás
An Email Marketing Specialist will be responsible for managing and enhancing our email sending infrastructure and reputation.
- Maximize performance metrics such as delivery rate, open rate, click rate, conversions, unsubscribes, bounces, etc.
- Maintain and improve the CRM tool (Customer.io): data hygiene, workflows, campaigns, events, user properties, segmentation.
- Develop automated journeys across the customer lifecycle (onboarding, engagement, reactivation) and define high-level storytelling and communication strategy.
- Implement a structured experimentation roadmap (A/B tests, personalization logic, etc.) and collaborate with the dev team to implement event-based triggers and user properties for automation.
- Participate in AI-driven initiatives focused on leveraging behavioral data and user propensity to deliver hyper-personalized, intelligent communication flows.
- Conduct post-campaign analysis and provide actionable insights using SQL to independently generate audience lists and validate campaign hypotheses.
- Hands-on experience with CRM/Marketing Automation tools (Customer.io ideal; Hubspot, Braze, Iterable nice to have).
- Experience designing automated communication flows, A/B testing and data-driven optimization mindset, intermediate SQL skills, solid understanding of JavaScript-based event tracking via GTM.
- Technically inclined, able to quickly learn and adapt to new tools, creative and strategic thinker who is excited by AI and automation opportunities.
- Self-starter with a data-driven mindset, experience targeting Latino audiences in the U.S. and Puerto Rico, background in fintech or financial services.
