SEO Technical Specialist

2 semanas atrás

Porto Alegre, Rio Grande do Sul, Brasil Poatek Tempo inteiro

Opportunity Overview

As a Technical SEO Consultant at Poatek, you will play a crucial role in integrating SEO and ASO into our project workflows, enhancing user experience and driving qualified organic traffic. You will be an essential member of cross-functional teams, conducting comprehensive site and app evaluations, establishing technical SEO specifications, and offering strategic content insights and tactical enhancements.

Key Responsibilities

  • Perform in-depth technical audits and monitor the health of websites using various SEO tools.
  • Create tailored technical SEO specifications, including Schema Markup suggestions and 301 redirect plans, for implementation by engineering teams.
  • Collaborate with Test Engineers to design and execute automated regression tests across multiple environments to identify and resolve site and template issues.
  • Engage daily with diverse teams such as Engineering, Product Architects, Analytics, Design, Content, Strategy, and Research to deliver exceptional product experiences.
  • Develop SEO-friendly CMS solutions with customized fields in collaboration with Engineering.
  • Conduct keyword analysis for both SEO and ASO initiatives to guide product team strategies.
  • Analyze competitor activities to derive meaningful insights that enhance organic traffic.
  • Create reporting dashboards with event tracking and custom metrics in partnership with Analytics Architects to drive business outcomes aligned with client objectives.
  • Utilize analytics tools to pinpoint user journey gaps and enhance conversion rates, thereby impacting client business positively.
  • Stay updated on industry trends and search engine algorithm changes to refine strategies.
  • Prepare and deliver presentations showcasing SEO and ASO insights, technical improvements, content suggestions, and training materials for both internal and client teams.
  • Collaborate with clients and project teams to design and manage A/B tests for app store listings.
  • Work collaboratively across various product team disciplines while supporting the broader SEO team as necessary.
  • Manage up to two projects independently with a high degree of autonomy.

Qualifications

  • Minimum of 4 years of experience in SEO and/or ASO within a digital agency or in-house environment.
  • Strong understanding of modern web technologies, including server-side rendering and single-page applications.
  • Proficient in HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines.
  • Proven track record of developing and implementing technical SEO and content strategies that drive organic growth.
  • Knowledge of Conversion Rate Optimization and its intersection with SEO.
  • Ability to effectively communicate technical concepts to both technical and non-technical stakeholders.
  • Detail-oriented with a passion for documentation and organization.
  • Data-driven mindset with insights into how web performance and usability affect SEO.
  • Familiarity with tools such as Google Search Console, Google Analytics, and SEMRush.
  • Strong project management skills, capable of handling multiple commitments.
  • Proactive problem-solving skills and ability to navigate ambiguity.
  • Self-motivated and able to work independently in remote settings.
  • Commitment to continuous learning in web development and related fields.
  • Interest or experience in App Store Optimization (ASO).

Preferred Qualifications

  • Bachelor's degree in Computer Science, Marketing, or a related discipline.
  • Background in Web Development, UX, Content Marketing, or Product Strategy.
  • Experience with A/B testing methodologies.
  • Familiarity with project management tools like JIRA.
  • Experience in Agile development environments.
  • Previous experience in a product agency setting.

Why Choose Poatek?

What We Provide:

  • Be part of an innovative consultancy that values a human-centered culture with opportunities for ownership and professional development.
  • Competitive salary and comprehensive benefits package.
  • Engage in cutting-edge agile projects with a diverse team of passionate professionals.
  • Collaborative environment that promotes continuous learning and development.
  • Flexible working hours and autonomy in your role.
  • Health activity vouchers, food allowances, and in-office perks.

If you are passionate about technology and SEO, we look forward to connecting with you.

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