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Digital Transformation Lead
2 semanas atrás
**Digital Marketing Strategist Role**
Our organization seeks a skilled Digital Marketing Strategist to enhance brand awareness, drive website traffic, and acquire leads/customers. This role is responsible for designing, building, and maintaining our social media presence.
The ideal candidate will be able to measure and report the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), identify trends and insights, and optimize spend and performance based on these insights.
This position will collaborate with internal teams to create landing pages and optimize user experience. The Digital Marketing Strategist must utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
A key responsibility will be to instrument conversion points and optimize user funnels. Additionally, this role will involve collaborating with agencies and other vendor partners.
The successful candidate will define jointly with Marketing & E-Commerce the yearly Brand Calendar.
Responsibilities and Expectations- Plan, develop, and execute overall digital marketing strategy.
- Actively partner with cross-functional local and regional teams to develop a consistent online user experience and identify new opportunities to increase conversion and cultivate improved relationships with our audiences.
- Continuously evolve and understand the online competitive landscape, identifying and developing new opportunities to drive traffic, increase reach, acquire new customers, and increase sales.
- Constantly evaluate the most effective ways to deliver our messaging to the online users and identify mediums that are best served to meet overall marketing objectives.
- Focus on customer and end-user engagement initiatives.
- Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.).
- Manage external/digital and social media vendors and/or agency coordination efforts.
- Support the Ecommerce local teams with knowledge and tactics implementations.
- Consistent development and delivery of timely digital and social media post-buy analyses.
- Budget reporting and management, including preparing investment reports for internal clients and producing expenditure updates for digital and social media initiatives.
- Work in conjunction with the Marketing Manager, Brand Managers, and local teams in the development of traditional and digital media plans and tactics that will support achieving SBD's Marketing Objectives for the market.
- Actively partner with cross-functional teams, including marketing, sales, IT support, and customer service to expand education and penetration of digital activity.