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Regional Growth Ambassador

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Unlock growth in the rapidly emerging Northeast region, a culturally vibrant and economically dynamic market with increasing relevance for the whiskey category.Pursuing Strategic Opportunities from Day One:The position plays a pivotal role in driving the trade marketing agenda in Brazil, focusing on unlocking growth in the Northeast region. This strategic opportunity is dedicated to the Jack Daniel's Family of Brands, operating exclusively within the Events Channel, where brand-building opportunities are amplified by the region's strong affinity for music, nightlife, and social gatherings.The Northeast offers a unique platform to connect with consumers emotionally, build brand equity, and accelerate trials through immersive experiences.Key Responsibilities:
  • Be a champion of the Events Channel in Brazil
  • Support the trade marketing plan by working closely with a multi-functional team, bringing strategic insights, regional learnings, and innovative ideas that unlock growth in the Northeast of Brazil.
  • Identify and leverage opportunities within the Events Channel, where consumer engagement is driven by the region's rich calendar of festivals, nightlife, and social experiences.
  • Monitor brand performance by analyzing data from key events to support decision-making and update the Channel Dashboard monthly.
  • Ensure all sponsored events are executed following high standards as pictured in the Events Execution Guidelines document.
Lead the operational agenda of the region and channel, controlling A&P spend for the Events Channel, reporting monthly to the Trade Marketing Manager PUB.