Paid Media Growth Specialist

Há 3 dias

São Paulo, São Paulo, Brasil beBeePerformance Tempo inteiro
Job Description:

We are seeking a seasoned Paid Media Strategist to drive business growth across Latin America.

The ideal candidate will have in-depth knowledge of the Hispanic market and a proven track record of optimizing conversion rates and maximizing ROI on ad spend.

This role reports to the Senior Marketing Manager and will work in a hybrid model (2 days in the office).

Key Responsibilities:
  • Develop and execute performance-driven campaigns to achieve business objectives across LATAM
  • Manage and allocate budgets efficiently to maximize ROI and achieve key performance indicators (KPIs)
  • Leverage insights to expand and optimize campaigns in key Hispanic markets such as Mexico, Colombia, Argentina, and Chile
  • Track, analyze, and report on key metrics to identify opportunities for continuous improvement
  • Oversee campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other programmatic platforms
  • Run experiments to improve ad performance, including creative testing, audience segmentation, and landing page optimization
Requirements:
  • 2+ years of experience managing paid media campaigns, preferably in B2B/SaaS industries
  • Strong knowledge of both Brazilian and Hispanic markets, including cultural and consumer behavior insights
  • Hands-on experience with Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms
  • Proven track record of increasing conversion rates and improving ad performance
  • Proficiency in analytics tools such as Google Analytics, Looker, or similar BI platforms
  • Strong project management skills and the ability to work in a fast-paced, cross-functional environment
Benefits:
  • Be part of a global growth stage startup
  • Work in a fast-paced, dynamic environment where your contribution matters
  • You are passionate about technology and its impact on the high growth mobile technology space

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