Marketing Manager

Há 5 dias

São Paulo, São Paulo, Brasil Palermo Advisors Tempo inteiro
About the Role

Palermo Advisors is seeking a highly skilled Marketing Manager to lead the strategic activation of sponsorships and oversee the assessment of media packages for high-profile sports properties. This role will ensure marketing efficiency, maximize budget utilization, and drive impactful sponsorship activation across various marketing channels.

Key Responsibilities
  1. Develop and Execute Sponsorship Strategies: Create and implement strategies for activating sponsorships, ensuring alignment with marketing goals and objectives.
  2. Media Package Assessment and Optimization: Assess and manage media packages associated with sponsorships to optimize performance and ROI.
  3. Collaboration and Integration: Collaborate with the campaign lead manager to integrate media package strategies with broader campaign initiatives.
  4. Budget Utilization and Cost Efficiency: Maximize budget utilization for sponsorships and media packages based on a thorough understanding of the conversion funnel.
  5. Process Enhancement: Implement practices that enhance cost-efficiency and improve the overall impact of marketing expenditures.
  6. Sponsorship Activation and Impact: Ensure that sponsorship activation drives positive outcomes across related areas such as CRM, performance marketing, product development, and the odds market.
  7. Process Refinement: Develop and refine processes to enhance the effectiveness of sponsorship-related activities and their influence on other marketing and operational areas.
  8. Data Management and Analysis: Serve as the primary point of contact with the data team for managing marketing data related to sponsorships and media packages.
  9. Key Performance Indicators (KPIs): Define and track KPIs to measure the success of sponsorship and media activation efforts.
  10. Data-Driven Decision Making: Collaborate on the development of frameworks for tooling, surveys, and reporting to support data-driven decision-making.
Requirements
  1. Proven Experience: Proven experience in sponsorship activation, media package assessment, or related fields within the sports industry.
  2. Marketing Efficiency and Budget Management: Strong understanding of marketing efficiency, budget management, and conversion funnel optimization.
  3. Process Optimization: Demonstrated ability to implement best practices and optimize processes related to sponsorships.
  4. Data Team Collaboration: Proficiency in working with data teams, including experience with frameworks for tooling, surveys, and reporting.
  5. Organizational Skills: Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
  6. Passion for Sports and Marketing: Passionate about sports, marketing, and data-driven decision-making.
Desired Attributes
  1. Data-Driven Decision Making: Enthusiastic about leveraging data to drive marketing strategies and enhance performance.
  2. Analytical Skills: Strong analytical skills with the ability to translate data insights into actionable strategies.
  3. Communication and Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

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