Data-Driven Customer Success Specialist

Há 2 dias

Região Geográfica Intermediária de Curitiba Paraná Brazil beBeeMarketing Tempo inteiro R$90.000 - R$120.000
Customer Lifecycle Analyst

Join a leading telecommunications company and take on the exciting challenge of being a key player in driving business growth through data-driven customer lifecycle marketing strategies.

Job Description:
  • To drive value across the organization by becoming a technical expert and strategic guide to the marketing department, leveraging knowledge of the marketing technology stack, including Braze and Amplitude.
  • To cultivate expertise in systems, data architecture, and customer segmentation, developing dynamic customer attributes, events, and cohorts to support campaigns.
  • To partner with engineering teams to define requirements for new custom attributes, events, and API integrations, unlocking opportunities for automation and innovation in customer marketing.
  • To be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business decisions, evaluating the effectiveness of promotions and marketing programs, and making recommendations to optimize campaigns.
  • To collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies, overseeing Next Best Offer programs, and driving 'next best offer' across multiple channels based on customer segmentation, lifecycle, and business goals.
Requirements:
  • 5+ years of experience in similar positions.
  • Advanced English.
  • Academic background in a quantitative or related field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics.
  • Previous experience with either Amplitude or Braze.
  • A/B and multivariate testing experience, including test design, reporting, and analysis to understand incremental lift.
  • Working knowledge of SQL.
  • Knowledge of Tableau.
Benefits:
  • The opportunity to join an existing Analytics department with a proven history of driving value across the organization.
  • The chance to work in close collaboration with the Customer Marketing Director and various marketing stakeholders on a daily basis.
  • A stable multinational firm at the cutting edge of analytics and marketing technology.

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