Data Insights Leader
Há 2 dias
We are seeking a skilled Research Manager to join our Global Research Team in Sao Paulo. This role is critical to drive business success by keeping users and non-users at the center of everything we do.
Key Responsibilities:- Define, design, and deliver consumer learning agendas to address Latin America Brand Marketing team needs.
- Serve as key point of contact for insights around qualitative and quantitative research, including brand health tracking, campaign measurements, creative pre-testing, media efficiency studies, user segmentation, etc.
- Work with regional insights leaders to test pilots in support of new solutions.
- Champion data use, collaborating across data and analytics teams outside of Marketing to create a holistic customer view.
- Provide digestible learnings and insights for the broader Marketing team.
- Create data narratives to advance the customer journey.
- Bachelor's Degree or Equivalent
- 8+ years related work experience in market research, insights, data science, or analytics; preferably in a media, television, advertising, or technology company
- Experience directing/managing teams or agencies of researchers/analysts to mine insights from complicated data, develop a compelling narrative, and communicate findings to appropriate audiences
Our workplace is an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We strive to celebrate diverse voices and create an environment that reflects the many communities we reach.
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