Luxury Marketing Director Lifestyle Brands

Há 2 dias


São Paulo, São Paulo, Brasil Diageo Tempo inteiro

About Us

At Diageo, we're proud to be the world's leading premium alcohol company. Our business was founded on people of great character, and in 250 years, nothing's changed. We're driven by a passion for innovation, a commitment to quality, and a desire to make a positive impact on the world.

Job Summary

We're seeking a talented and experienced Marketing Director to lead our Luxury Portfolio in LAC. As a key member of our team, you'll be responsible for setting the vision and strategy for our luxury brands, developing full end-to-end luxury experiences, and executing omnichannel plans across the region.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy for our luxury portfolio, including brand positioning, product development, and customer engagement.
  • Lead cross-functional teams to deliver breakthrough brand insights and award-winning consumer experiences.
  • Manage the creation of content through on-trade, culture, and partnerships, with a focus on agile media amplification.
  • Own and manage the brand P&L, including NRM levers, and deliver against luxury KPIs.
  • Closely collaborate with innovation teams to ensure innovation agenda and pipeline best fit the brand and business growth needs.

Requirements

  • 12+ years of proven experience in marketing and luxury brands, with a track record of leading ground-breaking business results.
  • Ability to build and align diverse stakeholders on a plan, working with senior leaders, cross-functional experts, and market teams.
  • Holistic abilities across all marketing pillars, with a focus on media, digital, social, experiential, PR, culture, and trade marketing.
  • Experience working across multiple countries, geographies, and cultures.

What We Offer

At Diageo, we're committed to creating a diverse and inclusive culture that values everyone, regardless of background, disability, religion, gender identity, sexuality, or ethnicity. We offer a range of benefits, including flexibility, career development opportunities, and a competitive salary and bonus package.

Location

This role is based in Sao Paulo, with additional locations available.



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