Product Innovation Specialist

As a Product Designer, you will play a key role in delivering high-quality, user-focused design solutions that support sales, marketing, and purchasing initiatives. This position is responsible for creating intuitive, engaging digital experiences and contributing visually compelling assets that align with brand objectives.

The ideal candidate will bring a strong foundation in principles and visual design, leveraging user research, wireframing, and prototyping to improve interfaces and optimize user journeys. They will collaborate across departments to deliver purposeful, innovative design solutions that elevate both function and form reporting to the Creative Director.

Important: While this role is open to candidates across any location, High Tide brands do not operate or market in Brazil. This role will support our global markets in North America and Europe.

• Lead the creation of user-centered, visually engaging design strategies that enhance customer engagement and brand connection across digital platforms.
• Translate complex concepts into clean, elegant user experiences through intuitive flows, wireframes, and high-fidelity prototypes.
• Conduct user research, usability testing, stakeholder interviews, and competitive audits to uncover insights that inform visual design decisions.
• Design user journeys, personas, and sitemaps that bring clarity and intention to navigation and structure.
• Apply responsive and accessible design principles to ensure seamless experiences across all devices and audiences.
• Collaborate with developers to ensure design intent is maintained in final implementation—no coding is required.
• Use design analytics tools (e.g., Hotjar, Google Analytics) to evaluate user engagement and optimize visual UX outcomes.
• Stay current with design trends, emerging tools, and UX best practices to continuously elevate digital design standards.

Web Design Responsibilities

• Design aesthetically refined, responsive websites and digital experiences that reflect brand identity and drive user engagement.
• Craft visually dynamic layouts, landing pages, and UI components with a focus on clarity, hierarchy, and storytelling.
• Work closely with marketing, e-commerce, and content teams to align design with strategic goals, user needs, and brand tone.
• Develop and maintain design systems, component libraries, and brand style guides to ensure consistency and scalability across all touchpoints.
• Design complementary digital assets such as banners, email templates, promotional graphics, and pop-ups that support campaign objectives.
• Provide design QA during handoff and development phases to uphold visual quality and ensure design consistency.

Organizational & Cross-Functional Collaboration

• Contribute to a creative and collaborative team environment by participating in critiques, brainstorming sessions, and cross-functional initiatives.
• Manage multiple design projects with efficiency, consistently meeting deadlines while maintaining attention to visual and UX detail.
• Maintain organized, well-labeled design files and ensure work is version-controlled and accessible across shared platforms.

What We're Looking For

• 3 – 4-year Bachelor's Degree or Diploma in Graphic Design, Interaction Design, or a related visual design discipline.

Skills & Experience:

• 3 – 5 years of experience in UX and visual design with a strong portfolio showcasing modern, clean, and user-focused work across web, mobile, and email.
• Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and Mac-based design workflows.
• Expertise in user experience design principles, user interface best practices, and visual storytelling across digital platforms.
• Familiarity with email marketing platforms (e.g., Klaviyo) and design standards for high-performance email campaigns.
• Strong written and verbal communication skills, with the ability to present design concepts and rationale to diverse stakeholders.
• Collaborative spirit, visual creativity, and a passion for delivering design that delights users and drives results.

Benefits

• Be part of one of the largest global cannabis and accessories companies.
• Join a collaborative, team that values speed, ownership, and creativity.
• Fully remote role with flexibility and meaningful impact.