Key Brand Development Position

1 semana atrás

São Paulo, São Paulo, Brasil beBeeBrand Tempo inteiro US$55.000 - US$87.000
Job Description

As a Senior Brand Analyst, you will play a critical role in supporting the development and execution of brand plans across various product lines. You will be responsible for coordinating promotional activities and materials, ensuring timely delivery, and leading annual product campaigns based on insights from healthcare professionals, internal product sales, and market trends.

You will acquire in-depth knowledge of the product's scientific platform to effectively build brand strategies. Additionally, you will understand customer segmentation to create effective brand promotional messaging.

  • Assist in developing promotional activities and materials aligned with the brand plan for healthcare professionals and consumers.
  • Coordinate and communicate monthly promotional materials, ensuring timely delivery.
  • Lead an annual product campaign based on insights from healthcare professionals, internal product sales, and market trends.
  • Acquire in-depth knowledge of the product's scientific platform to effectively build brand strategies.
  • Understand customer segmentation to create effective brand promotional messaging.
  • Support the implementation of all marketing activities, including innovative tactics for holistic solutions, partnerships, and multichannel opportunities to strengthen campaigns and multi-stakeholder initiatives.
  • Collaborate with cross-functional teams to ensure tactical execution of the brand plan (AMI, market access, digital, communications, medical, training, etc.).
  • Lead marketing events and enhance engagement with healthcare professionals and clients through an excellent experience.
  • Ensure promotional materials are ready for each cycle in advance, following the company's approval processes and compliance standards.
  • Support and participate in the development of the Strategic Marketing Plan.
  • Prepare promotional presentations.
  • Oversee the uploading and tracking of materials in the approval system, including reference review and monitoring.
  • Conduct monthly market analysis to identify insights, opportunities, and recommend solutions.
  • Monitor and present brand KPIs.
  • Accompany the InField team during client visits to understand field realities and propose improvements as needed.
  • Regularly monitor the use and effectiveness of field materials, recommending improvements to optimize the field team's performance.
  • Develop digital materials and innovative ideas, and liaise with agencies.
  • Perform market analysis and competitor research.
Qualifications
  • Degree in Business Administration, Marketing, or a related field.
  • Marketing experience.
  • Advanced English proficiency.

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