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Global Product Marketing Manager, SMB Advertising

2 meses atrás

São Paulo, São Paulo, Brasil Tiktok Tempo inteiro
About the Role

We are seeking a highly motivated and experienced Global Product Marketing Manager, SMB Advertising to join our team at TikTok. As a key member of our SMB Growth team, you will be responsible for developing and executing the go-to-market strategy for our ever-evolving ads products, with a focus on commerce-related performance advertising solutions.

Key Responsibilities
  • Define the SMB LATAM go-to-market strategy for TikTok's ads products, identifying opportunities for growth and optimization.
  • Partner with cross-functional teams to ensure flawless execution of the strategy, leveraging data to inform decision-making.
  • Collaborate with field teams to understand performance pain points and develop product and activation-based solutions.
  • Act as the voice of the market with the product team, synthesizing market insights to inform product development.
  • Manage growth at scale for a range of products, launching and implementing activations to drive product adoption.
  • Collaborate with technical and operations teams to monitor product performance and optimize processes.
Requirements
  • BA/BS degree or above with 3 years of experience working within the media/advertising industry with product marketing responsibilities.
  • Experience working with product teams and influencing the product roadmap with advertising products.
  • Experience in the Ad tech or internet industry, with a focus on SMB marketing.
  • Knowledge of data analysis and ability to leverage data to drive business recommendations.
  • Excellent communication, presentation, and analytical skills.
About TikTok

TikTok is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services. Our platform connects people from across the globe, and we are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We are passionate about inspiring creativity and bringing joy, and we believe that every challenge is an opportunity to learn, innovate, and grow.