Head of Consumer Communications, Brazil
3 semanas atrás
Amazon Brazil is seeking an experienced strategic communications professional to lead our consumer communications efforts. As a key member of our team, you will be responsible for developing and implementing effective communications programs to create awareness across our key audiences.
Key Responsibilities- Oversee and manage communications for our retail business, including strategic communications plans for core retail areas.
- Develop industry-leading integrated consumer campaigns around key retail moments, such as Prime Day and Black Friday.
- Support strategic launches and drive communications strategies to support our membership program, Amazon Prime.
- Successfully manage complex communications challenges and issues/media inquiries related to the Retail business in Amazon Brazil.
- Write strategic plans, messaging, and press releases; pitch and secure top-tier media.
- Act as a business partner to Amazon retail category leadership teams across key areas.
- Deliver strategic communications counsel to internal executives on both short and long-term challenges and opportunities.
- Build excellent relationships with key media outlets and effectively represent Amazon as a spokesperson.
- Collaborate with internal stakeholder teams globally and manage external PR and content development agencies.
- 15+ years of experience developing and implementing brand communications strategies.
- Excellent written and spoken English and Portuguese language skills.
- Knowledge and understanding of Brazilian business cultures.
- Extensive experience managing cross-channel campaigns with strong media contacts and social elements in consumer areas.
- Experience with digital and social media, as well as influencer marketing and issues management.
- Strong understanding of measuring the impacts and benefits of communications programs.
- Experience in managing agencies and budgets.
- University degree.
- Consumer communications expert with a demonstrated insight for what works for a brand and a strong contact book.
- Strategic and creative, ensuring that communications activity delivers against business objectives.
- Tactically aware, knowledgeable about what's going on in the media, social media, and on the site.
- Proactive, enjoys taking responsibility and making things happen.
- Organized, able to juggle multiple projects simultaneously while managing essential admin work.
- Acts as a leader, able to inspire agencies to deliver and demonstrate responsibility for communications to senior managers.
- Adaptable, able to work in a corporate environment.
- Collaborative team player with a willingness to work hard and roll up sleeves to get work done.
- Moves fast, strong bias for action but maintains exceptionally high standards on the work and the results.
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