Marketing Director

Há 4 dias


São Paulo, São Paulo, Brasil MSC CRUISES Tempo inteiro

Job Purpose:

Align MSC Cruises' sales strategy with guest communication to achieve revenue growth and increase Brazilian guest numbers onboard.

Key Accountabilities:

• Monitor sales and performance trends.

• Collaborate on defining offers for ads, email marketing, and sales support materials.

• Send targeted promotions to travel agents and guests with sales potential.

• Coordinate advertising agency actions to attract new clients for MSC's database.

• Work with the corporate team on CRM actions for the local market, including adaptation, translation, emails, videos, and coupons.

• Coordinate the Future Cruise Credit (FCC) program with the corporate team.

• Review and approve communication materials related to the program, including terms and conditions.

• Report and address local and potential issues to the corporate team.

• Coordinate satisfaction surveys filled onboard with the corporate team.

• Report strengths, weaknesses, comments, and compliments to the board of directors at product meetings.

• Collaborate with the corporate team on loyalty programs, including actions to push sales, localize materials, and convert clients.

Qualifications:

• Marketing, Communications, or related degree.

• Fluent English, both spoken and written.

• Ability to translate Portuguese to English.

• Knowledge of multiple destinations.

• Experience in product marketing, including life cycle and product analysis.

• Ability to manage multiple projects simultaneously.

• Strong communication and versatility skills.

• Data analysis and negotiation skills.

• Intermediate MS Office package and Marketo knowledge.


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