Sales and Marketing Strategist

2 semanas atrás

São Paulo, São Paulo, Brasil beBeeProduct Tempo inteiro US$80.000 - US$120.000
Job Overview:

The Brand Manager position requires a strategic thinker with expertise in Amazon brand management and marketing. This role is responsible for maintaining and updating product catalogs, ensuring data integrity across all SKUs, and conducting keyword research to maximize discoverability.

Key Responsibilities:
  • Catalog & Listing Management:
    • Work with the Account Lead to ensure catalog quality control—confirming that product details, pricing, and content updates are accurate and consistent across Amazon.
    • Maintain and update product catalogs via Seller Central and Vendor Central, ensuring data integrity across all SKUs.
    • Update Product Detail Pages (PDPs), upload creatives, and implement listing optimizations, including copy, imagery, and A+/EBC content.
    • Conduct keyword research, competitor analysis, and manage parent/child variations to maximize discoverability.
    • Perform A/B testing on listings (images, text) and implement improvements based on results.
    • Check and resolve suppressed listings, stranded inventory, and compliance issues in Account Health.
    • Set up and manage support cases for catalog or listing issues.
  • Inventory & Promotion Management:
    • Create and maintain inventory and replenishment reports; forecast sales to align with stock levels.
    • Manage Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA) SKU setup and ensure smooth operational execution.
    • Set up promotions, including brand-tailored promos, Subscribe & Save discounts, and coupons.
    • Build and monitor attribution links to track campaign performance.
  • Performance Insights & Competitive Intelligence:
    • Analyze category/item performance and deliver actionable insights to optimize sales and conversion rates.
    • Conduct ongoing competition insights and market research to identify new opportunities.
    • Monitor trends, consumer behavior, return trends, and category shifts to inform brand strategy.
  • Collaboration & Execution:
    • Partner with internal teams to align marketing initiatives with brand goals.
    • Support creative briefs for PDP images, A+, and storefront updates.
    • Ensure promotional and seasonal strategies are implemented effectively.
Requirements:
  • 2–3+ years of experience in Amazon Brand Management with hands-on expertise in Seller Central and Vendor Central.
  • Strong knowledge of eCommerce metrics, catalog optimization, SEO, and A+/EBC content.
  • Proven experience in inventory forecasting, replenishment planning, and promotional setup.
  • Skilled in keyword research tools (Helium 10 a plus) and competitor analysis.
  • Highly organized, detail-oriented, and proactive in solving operational and compliance issues.
  • Entrepreneurial self-starter with the ability to work cross-functionally in a fast-paced environment.
  • Bonus: Experience with Walmart.com or other eCommerce marketplaces, and agency-side client management.
Benefits:
  • We’re building the future of advertising and are looking for the minds to help us do it.
  • We only seek out the best—from our clients to our people.
  • Our team is our most sacred asset, and we offer highly competitive salaries and perks.

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