Strategic Brand Development Lead

Há 7 dias

São Paulo, São Paulo, Brasil beBeeBrand Tempo inteiro US$95.000 - US$115.000
Job Title: Senior Brand Analyst

Mission:

We are seeking a talented and experienced Senior Brand Analyst to join our team. The successful candidate will be responsible for developing and implementing promotional activities and materials aligned with the brand plan, as well as coordinating and communicating monthly promotional materials.

Key Responsibilities:

  • Develop promotional activities and materials (visual assets, key messages, scripts, and advertising collateral) aligned with the brand plan;
  • Coordinate and communicate monthly promotional materials, ensuring timely delivery;
  • Lead an annual product campaign based on insights from healthcare professionals, internal product sales, and market trends;
  • Acquire in-depth knowledge of the product's scientific platform to effectively build brand strategies;
  • Understand customer segmentation to create effective brand promotional messaging;
  • Implement all marketing activities, including innovative tactics for holistic solutions, partnerships, and multichannel opportunities to strengthen campaigns and multi-stakeholder initiatives;
  • Collaborate with various cross-functional teams to ensure tactical execution of the brand plan;
  • Lead marketing events and enhance engagement with healthcare professionals and clients through excellent experience;
  • Evaluate promotional materials and ensure they are ready for each cycle in advance, following approval processes and compliance standards;
  • Participate in the development of the Strategic Marketing Plan;
  • Prepare promotional presentations;
  • Oversee the uploading and tracking of materials in the approval system;
  • Conduct monthly market analysis to identify insights, opportunities, and recommend solutions;
  • Monitor and present brand KPIs;
  • Accompany the InField team during client visits to understand field realities and propose improvements;
  • Regularly monitor the use and effectiveness of field materials and recommend improvements to optimize performance;
  • Develop digital materials and innovative ideas and liaise with agencies;
  • Perform market analysis and competitor research;
  • Manage the Brand Marketing budget and prepare expense control reports;
  • Handle administrative tasks related to contracts, purchase orders, and requisitions supporting product strategy;
  • Coordinate monthly brand cost control and propose LBE adjustments when necessary to ensure budget accuracy;
  • Issue monitoring reports on inventory, budget, shipment of promotional materials, and related activities.

Qualifications:

  • Degree in Business Administration, Marketing, or a related field;
  • Marketing experience;
  • Advanced English proficiency.

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