Strategic Brand Manager

Há 2 dias

São Paulo, São Paulo, Brasil beBeeGrowth Tempo inteiro R$80.000 - R$120.000

Brand Management Role Overview

This role is responsible for managing the Home Care category in Brazil through the development of new products, implementation and measurement of commercial and communication plans, as well as strengthening the image of the brands and driving sales growth and market share.

Key Responsibilities
  • Develop and implement the annual category plan, as well as the medium- and long-term strategic plan in partnership with the Latam team.
  • Perform monthly sales performance tracking of the products under their responsibility, proposing joint marketing and sales actions to achieve established targets (profits, margins, sales, market share).
  • Responsible for the brand P&L, with monthly follow-ups.
  • Develop deep knowledge of the competition and identify possible movements/impacts on the brand's business.
  • Partner with the Research & Insights teams to deepen the understanding/knowledge of Brazilian consumers.
  • Coordinate portfolio pricing strategy discussions and recommendations, driving value growth.
  • Work in partnership with the Retail Marketing team on specific plans for each retail environment, including portfolio expansion in new sizes and formats.
  • Lead/co-lead multifunctional teams (R&D, Manufacturing, and Supply Chain) together with the LatAm team for portfolio development/local opportunities.
Required Skills and Qualifications
  • Previous experience in Product Management/Innovation
  • Experience in Marketing/Retail Marketing
  • Knowledge of qualitative and quantitative market research, as well as continuous research (including Nielsen)
  • Fluent in English
  • Spanish language (desirable)
Benefits

We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status or any other characteristic protected by law.

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