Develop Brand Growth Expert

1 semana atrás

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$80.000 - R$120.000
Job Title: Marketing Category Expert

We are seeking a seasoned marketing professional to lead our team in Sao Paulo, Brazil.

About the Role:

This is an exciting opportunity for a marketing expert to develop and execute brand strategies, drive category growth, and lead teams to achieve business objectives.

The ideal candidate will have expertise in category management, trade structure, P&L understanding, and communication planning.

Key responsibilities include developing and executing brand plans to ensure category development, brand financial results, penetration, and share growth. Additionally, they will need to guarantee definition and execution of brand plans, own communication plans, and ensure sufficiency on innovation pipeline.

Required Skills and Qualifications:
  • Advanced Portuguese language skills.
  • Fluent English language skills.
  • Spanish desirable, but not required.
  • Advanced Office package skills, especially Excel and Power Point.
  • Nielsen database knowledge.
  • Experience in category management and managing large brands/high responsibility.
  • Trade structure knowledge in Brazil.
  • P&L understanding.
  • FMCG industry knowledge.
  • Communication planning and execution knowledge.

Benefits of this role include delivering results with complex portfolios of products, collaborating with multifunctional teams to achieve results, and creating categories educating consumers on new product benefits.

Evaluation Indicators:
  • P&L.
  • Share.
  • Penetration.
  • Brand equity.
  • Media ROI.

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