Product Marketing Manager

About The Job

We are rapidly evolving our product as the leader in SaaS alumni solutions for the world’s largest organisations, We are looking for a B2B SaaS product marketeer to help guide our roadmap by understanding the competitive landscape, product positioning, translate our offering into exceptional communication materials and can also lead Go-To-Market product marketing activities for new product features, seasonal marketing campaigns

About Enterprise Alumni

Enterprise Alumni is the market leading provider of Alumni Management software. Our platform helps our clients (Nike, Google, LinkedIn, Citi, JPMorgan, Coca-Cola) maintain and maximise relationships with their Alumni. Through our platform, customers are able to drive recruiting efforts, sales opportunities and brand advocates back into their organisation.

We are a global company with offices in London, Los Angeles and Macedonia, with team members also in Argentina, Mexico, Philippines, Portugal and Spain.

What You Will Be Doing
- Marketing materials for sales enablement
- Product-level competitive research
- Messaging across all digital touchpoints
- Product pricing tiers
- Product positioning
- Cohesive on-brand copy across the website, social and third-party websites narrative
- Third-party competitor research websites positioning is on-brand
- Communication with existing customers for new features rollout
- Ensuring the go-to-market strategy achieves the defined impact

This is a cross-functional role entailing close collaboration and leadership with Engineering, Product, Sales and Customer Success.

Key Job Responsibilities
- Experience owning a product marketing strategy
- Lead relevant campaigns and support CMO with marketing strategy
- Create compelling narratives to drive product usage adoption
- Work collaboratively with the rest of the marketing team to drive customer experiences across all marketing touch-points from acquisition to retention
- Constant research with customer success & sales in order to understand our customers
- Be the leading expert on product features & content
- Own market research projects that uncover customer and market insights that influence the product roadmap.
- Translate product capabilities into simple, compelling messages that resonate with customers and build awareness.
- Serve as an internal advocate for customer needs
- Produce reporting and data insights about product usage
- Prepare and present insights from sales calls, customer success & customer interviews for product roadmap

Preferred Qualifications
- Experience using data insights to drive internal transformation
- Proven track record of developing and delivering go-to-market plans
- 5+ years of experience in product marketing experience, preferably in B2B SaaS
- Ability to conceptualise, scope, and execute projects to strict deadlines
- Excellent oral and written communication skills - with both technical and non-technical individuals;
- Demonstrated analytical thinking to develop metrics and drive continuous improvement
- Proven successful track record of navigating through ambiguous situations
- Ability to lead and influence and align the team to a common goal
- Must be able and willing to think and act strategically and tactically.
- Demonstrated ability for being detail-oriented, self-motivated and driving follow-through
- Must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities.
- Passion for experimentation. values continuous learning and displays a growth mindset

The role is based in Brazil working remotely with team in Brazil, USA and UK.