Consumer Experience Leader

1 semana atrás

Sao Paulo, Brasil Kimberly-Clark Tempo inteiro

Consumer Experience Leader

We are looking for a person who can lead the strategy of consumer experience Adult Feminine Care
- Define the consumer experience vision & strategy for the brand, key projects to achieve it, resources needed and delivery plan
- Create the brand’s digital personas, who will inform and drive the personalization opportunities across the consumer journey and touchpoints
- Define and guide the ideal value proposition to offer our different consumer segments
- Establish the brand’s consumer journey and define the strategic role of the touchpoints to provide a seamless experience across all its stages.
- Lead the creation of first party data acquisition plan & engagement strategy. And the evolution towards loyalty & advocacy.
- Set plans for driving continuous improvement and digital product evolution of the lifetime value of our first party data records.
- Growth Hack: Identify new opportunities that will enhance business delivery and user outcomes that will inform future strategic priorities
- Support Local teams to find opportunities for improvement”
- Lead and define RACI for the cross functional team including Brand Management, Paid Media, Owned Media, Data & Analytics, CSI, IT/DTS, UX Design and External Agencies together to implement the consumer experience strategy
- Connect with paid media team to share role of the paid touchpoints and align execution for media strategy, CP local media plans, SEM strategy and acquisition media plans
- Connect with paid digital (PESO) team to share strategic role of the owned touchpoints and align execution for SEO strategy, branded websites, social media, influencers and CRM
- Collaborate with IT/DTS to provide visibility and share the business requirements to build the product backlog for Branded Websites, CEP & CRM developments as well as all digital products developed as part of the strategic roadmap.
- Work with Data & Analytics to set clear hypotheses, KPI’s, and measurement to achieve positive outcomes for the user and for the business
- Activate a growth hacking and performance optimization way of work
- Work with Brand Managers to ensure content production for commercial programs fits digital and mobile brilliant basics

**REQUIREMENTS**:

- Experience in media planning, social media and CRM.
- Strategy thinking: strategy development and recommendation based on consumer knowledge and business analysis
- Developing and implementing media strategy and communication campaigns
- Influence, Strategic thinking, Business analytic and result oriented
- Languages - Advanced English and ideally notions of Spanish

**Global VISA and Relocation Specifications**:
**Primary Location**

Brazil -Sao Paulo

**Additional Locations**

Argentina-Buenos Aires

**Worker Type**

Employee

**Worker Sub-Type**

Regular

**Time Type**

Full time

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