Consumer Experience Leader

1 semana atrás

Sao Paulo, Brasil Kimberly-Clark Tempo inteiro

Consumer Experience Leader

We are looking for a person who can lead the strategy of consumer experience Adult Feminine Care
- Define the consumer experience vision & strategy for the brand, key projects to achieve it, resources needed and delivery plan
- Create the brand’s digital personas, who will inform and drive the personalization opportunities across the consumer journey and touchpoints
- Define and guide the ideal value proposition to offer our different consumer segments
- Establish the brand’s consumer journey and define the strategic role of the touchpoints to provide a seamless experience across all its stages.
- Lead the creation of first party data acquisition plan & engagement strategy. And the evolution towards loyalty & advocacy.
- Set plans for driving continuous improvement and digital product evolution of the lifetime value of our first party data records.
- Growth Hack: Identify new opportunities that will enhance business delivery and user outcomes that will inform future strategic priorities
- Support Local teams to find opportunities for improvement”
- Lead and define RACI for the cross functional team including Brand Management, Paid Media, Owned Media, Data & Analytics, CSI, IT/DTS, UX Design and External Agencies together to implement the consumer experience strategy
- Connect with paid media team to share role of the paid touchpoints and align execution for media strategy, CP local media plans, SEM strategy and acquisition media plans
- Connect with paid digital (PESO) team to share strategic role of the owned touchpoints and align execution for SEO strategy, branded websites, social media, influencers and CRM
- Collaborate with IT/DTS to provide visibility and share the business requirements to build the product backlog for Branded Websites, CEP & CRM developments as well as all digital products developed as part of the strategic roadmap.
- Work with Data & Analytics to set clear hypotheses, KPI’s, and measurement to achieve positive outcomes for the user and for the business
- Activate a growth hacking and performance optimization way of work
- Work with Brand Managers to ensure content production for commercial programs fits digital and mobile brilliant basics

**REQUIREMENTS**:

- Experience in media planning, social media and CRM.
- Strategy thinking: strategy development and recommendation based on consumer knowledge and business analysis
- Developing and implementing media strategy and communication campaigns
- Influence, Strategic thinking, Business analytic and result oriented
- Languages - Advanced English and ideally notions of Spanish

**Global VISA and Relocation Specifications**:
**Primary Location**

Brazil -Sao Paulo

**Additional Locations**

Argentina-Buenos Aires

**Worker Type**

Employee

**Worker Sub-Type**

Regular

**Time Type**

Full time

  • Global Community Impact Leader

    Há 6 dias

    Sao Paulo, Brasil Johnson & Johnson Tempo inteiro

    Johnson & Johnson is currently recruiting a Global Community Impact Leader (New Consumer Health Company). This position may be located in Skillman, NJ; Beerse, Belgium; Sao Paulo, Brazil; Issy-les-Moulineaux, France; Germany, Singapore, or the United Kingdom. Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson...

  • Head of Fp&a, Br Consumer

    Há 13 horas

    Sao Paulo, Brasil Amazon Servicos de Varejo do Brasil Ltda. Tempo inteiro

    Experience in of tax, finance or a related analytical field - Advanced proficiency in Excel (pivots, lookups, etc.) - Experience in Accounts Receivable or Account Payable - Experience in building financial and operational reports/data sets that inform business decision-making - Experience in creating process improvements with automation and analysis Come...

  • Lao Consumer Strategic Insights Manager

    Há 13 horas

    Sao Paulo, Brasil Kimberly-Clark Tempo inteiro

    LAO Consumer Strategic Insights Manager At Kimberly Clark we are looking for a Consumer Strategy Insights Manager, who will constantly interacting with the LAO Marketing Category team, that includes the General Manager/ Sector Leader, directors and senior leaders and their managers. The person will directly report to a CSI Senior Manager based in LAO and...

  • Manager, Global Consumer Systems

    1 semana atrás

    Sao Paulo, Brasil Johnson & Johnson Tempo inteiro

    Johnson & Johnson Consumer Inc. is recruiting for a Manager, Global Consumer Systems & Trending. This position will be located in Skillman, NJ; Fort Washington, PA; Lititz, PA; Neuss, Germany; San Jose dos Campos, Brazil; or Guelph, Canada. **Johnson & Johnson Consumer Inc.,** based in Skillman, N.J., is one of the world's largest consumer health and...

  • Marketing Director Consumer Health São Paulo

    Há 6 dias

    Sao Paulo, Brasil Johnson & Johnson Tempo inteiro

    Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than 130 years. Regardless of your race, belief, sexual orientation, religion or any other trait, YOU are welcome in all open positions at the largest...

  • Consumer Insights Sr Manager for Latin America

    Há 2 dias

    Sao Paulo, Brasil Kimberly-Clark Tempo inteiro

    **Your Job**: You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic,...

  • Consumer Insights Manager

    3 semanas atrás

    São Paulo, Brasil Red Bull Tempo inteiro

    Join to apply for the Consumer Insights Manager role at Red Bull . We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome. As a Consumer Insights Manager , you will play a critical role...

  • Rgm Strongholds

    1 semana atrás

    Sao Paulo, Brasil Johnson & Johnson Tempo inteiro

    Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than 130 years. Regardless of your race, belief, sexual orientation, religion or any other trait, YOU are welcome in all open positions at the largest...

  • Consumer Communications Manager

    1 semana atrás

    São Paulo, Brasil Keeta Tempo inteiro

    About Us Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage! Within just one year, Keeta has become an industry leader in Hong Kong. With our...

  • Consumer Communications Manager

    1 semana atrás

    São Paulo, Brasil Keeta Tempo inteiro

    About Us Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage! Within just one year, Keeta has become an industry leader in Hong Kong. With our...