Brand Communication Specialist

About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate, and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make an impact happen with a career at ByteDance.

About Helo
Helo aims to be the go-to platform for people to find and share what's happening, discover interesting local content, and connect with diverse communities. The Helo app features a dedicated video channel with personalized content matched to your interests and offers easy-to-use tools or templates for creators to express themselves in their own way -- including text, video, memes, and more. Helo is available in Indonesia, Brazil, Vietnam, and Thailand.

About the team
Helo Brazil Campaign Operations & Brand Communication team (CO&BC) plays a critical role in planning platform-level operate creative campaigns and Helo brand communication involving Helo and top-tier creators, users, media, brands, MCNs, NGO, Universities, etc. And we are looking for a campaign operations manager, as well as a brand communication manager who will build solid partnerships and partnered projects with us.

**Responsibilities**:

- Plan and execute yearly & quarterly creative branding campaigns including online and offline events in order to promote Helo brand, and track and analyze each campaign result.
- Develop deep partnerships with celebrities, labels, organizations, universities, brands, MCNs, etc, and continuously promote Helo brand, achieving the goal with high ROI.
- Work with cross-functional partners to customize campaigns for key accounts and amplify In-APP platform-level campaigns to target audiences and promote the Helo brand with high ROI.
- Support competitive intelligence efforts through regular research on branding campaigns in the market and output insights, optimizing the brand communication strategy.
- At least 5 years of experience in campaign planning and execution of Content Strategy / Editorial / Social Media (similar)/ MCNs or celebrity operation role.
- Be good at business development skills and project management, have strong organization and coordination ability with good planning and awareness of timely delivery.
- Strong data-driven mindset and oriented sense.
- Excellent understanding of the content platform ecosystem, entertainment industry, and creator industry, and know the major products as a consumer.
- Have a certain awareness of the industry and pop culture trends from a consumer perspective, with entertainment industry/ celebrity campaign operation/ brand collaboration/ MCN/ creative digital agency / social media/publisher background highly desirable.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.