Smb Strategic Sales Team Lead

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dublin, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

We have an opening for a Team Lead who will be responsible for driving projects and setting processes within their specific vertical/team. They will be the advocate for their category and work to uncover growth opportunities for the business and our customers. They will work with various stakeholders and teams across the organisation both locally and internationally. The Team Lead will coach and work with a team of Strategic Specialists to deliver on programs and processes that drive growth in the fast-growing torso & tail of SMB advertisers while supporting innovative scalable sales programs across a diverse set of customers. Success in this position requires a focus on identifying new initiatives for the business, the ability to thrive in a dynamic work environment, and the drive to engage and grow advertisers leveraging our unique ad product suite.

**Responsibilities**:

- Manage and develop a team of 5+ sales specialists to deliver results against set goals
- Build scalable processes for our growing sales specialist team
- Take the initiative and operate with a high degree of autonomy
- Manage and grow post-sale client relationships with advertisers of all sizes
- Oversee the implementation of programs to understand advertiser needs
- Identify what programs to scale to drive ROI across the SMB long tail
- Monitor and analyse ad campaigns, and proactively take initiative to improve results
- Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
- Share marketplace feedback and guide our advertising strategy
- Work to manage custom programs or sponsorships with other departments internally and lead the custom content campaigns to ensure assets are distributed and delivered on time
- Maintain up-to-date knowledge of TikTok’s features and ad units
- Serve as external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnership
- Work and collaborate with diverse group of internal cross-functional teams
- Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns

**Qualifications**:

- Extensive experience in account management/client services roles in digital marketing -biddable network experience a plus
- Experience managing a team of 4 or more
- Experience managing branding advertisers with a deep understanding of their challenges
- Experience helping clients execute custom branded campaigns
- Excellent collaboration skills
- Able to proactively troubleshoot and problem solve quickly and through the proper escalation process
- Ability to analyse data and identify insights to assess campaign performance
- Proactive attitude with excellent project management, organisational, and analytical skills
- Experience diagnosing and solving technical problems with product and engineering teams isa big plus
- Experience in performance advertising in a role where you managed significant complexity and scaling challenges.
- Experience in campaign management and set up
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Working knowledge of Microsoft Office: PowerPoint, Excel, and Word. Keynote knowledge a plus.
- Experience with ad verification partners (IAS, DV, MOAT)
- High attention to detail and very organised
- Self-starter, a fast learner who has critical thinking
- Must be fluent in English and Portuguese