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Responsibilities
**About TikTok**:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity, celebrate individuality and bring people together. TikTok has global offices including Los Angeles, New York, São Paulo, Mexico City, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
**Why Join Us**:
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
**About the team**:
As a member of the Content Music team, you will be part of the development of TikTok's local Music content strategy. Specifically, you will support the overall content strategy for the vertical locally, manage the portfolio of our top creator and partner relationships and their business agreements. You will be both external facing, representing the company at key events and partner engagements, and internal, as you drive many cross-functional initiatives, interfacing with TikTok's Product, Marketing, Strategy, Operations, Comms, and Legal teams to develop business strategies, inform product planning, and operationalize our efforts to grow the Music content vertical on the platform.
**Responsibilities**:
1. Work as label and artists relations (Brazil) to improve the overall music ecosystem of the product and build/maintenance a consistent relationship with established and emerging artists.
2. Identify and establish key metrics to evaluate data both quantitatively and generating executable insights from that data.
3. Create a strategic plan for in-app original content alongside those artists meeting their moments and profile.
4. Drive value for TikTok platform through artist adoption and support artist partnership through best practices.
5. Oversee the connection between TikTok and the music industry to develop new business opportunities.
6. Collaborate closely with other teams as product, marketing, PR and community teams across the company globally coordinate music content campaigns and initiatives, as well as to make sure that the team is meeting the needs of the company’s long
- and short-term goals.
**Qualifications**:
1. 5+ years experience in music-related roles, (digital preferred), comprehensive understanding of the music industry and the artist position in it, with a focus on trending genres and artists.
2. Experience with artist relations and relationship building to establish connections with artist networks to encourage the growth of the product’s music portfolio.
3. Understanding the video streaming scenario and have the capability of create/manage original content.
4. Advanced thinking. Good understanding of the social media and content platform environment, able to follow new trends and also identify potential new ones.
5. Nose for new artists and potential new hits.
6. Ease of intercommunication and public speaking.
7. Strong organizational analytical, strategic thinking skills and the capacity to collaborate cross functions.
8. English is a must, Spanish is a plus
**Diversity & Inclusion Statement**:
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
