Marketing Specialist

The Red Hat Marketing team is looking for a Field Marketing Specialist to join us in São Paulo, Brazil. 

In this role, you will be responsible for developing and carrying out key campaigns and programs to generate demand, promote revenue, and build brand awareness for Red Hat. 

You'll work closely with the broader cross-functional regional marketing team to deploy and carry out integrated campaigns, as well as manage events and help sales teams with pipeline generation. 

We will need you to interact with the Regional Demand Center to gain visibility for global marketing campaigns, programs, and initiatives that can be adapted to the region, ensuring regional needs are fulfilled and all goals are aligned and acknowledged. 

You'll need to have excellent communication and coordination skills, ability to create comprehensive programs, proven project management experience, and expertise working with and directly supporting field sales and services teams.

What you will do:

• Manage the strategy and initiatives that align with the local sales, ecosystem and marketing goals

• Carry out, develop, and implement marketing programs and sales campaigns to promote demand generation, product and services awareness.

• Collaborate with Red Hat sales teams to develop and carry out activities to help promote revenue

• Support the development and implementation of launch plans across the region

• Work with the Sales organization to develop sales enablement materials (brochures, data sheets, case studies, competitive comparisons, etc.) that effectively position Red Hat solutions, and services across the region

• Work with territories and strategic account teams to promote Red Hat's offerings and cross-sell and up-sell programs, both from products and services

• Own, identify, communicate, and deploy new and planned marketing activities to help sales and services teams achieve their goals, including digital campaigns, emailing campaigns, in-person events, webinars, speaking engagements, media, etc.

• Own, track, and present campaign and event results, measuring program success and reporting metrics through

• Manage the financial budget for field marketing activities

• Coordinate and work with external vendors and agencies, to expand program fulfillment, awareness and PR efforts, and events production

What you will bring:

• Bachelor's degree

• 8+ years of B2B program marketing experience, preferably in the technology field

• Record of promoting campaign and marketing program results

• Experience building and managing marketing programs

• Positive attitude and good work ethic, with great organizational and communication skills

• Understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources

• Ability to demonstrate leadership and creativity

• Fluent spoken and written English required; Spanish is preferred

• Willingness to travel up to 25% following Red Hat's guidelines

About Red Hat

Red Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Inclusion at Red Hat
Red Hat's culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

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