Digital Catalog Strategy Sr Manager

Sony Music Entertainment Brazil is one of the country's leading entertainment groups and part of the global Sony Music Entertainment family. Our mission is to drive music and culture forward by connecting artists and fans through innovation, creativity, and operational excellence. We operate across all segments of the music industry, from developing new talent to celebrating an iconic catalog, always with the goal of inspiring and transforming through music.

We are looking for a Senior Manager, Digital Catalog Strategy, who is passionate about music and deeply connected to the digital landscape. This person will be responsible for leading strategic initiatives aimed at enhancing the performance, visibility, and relevance of the company's catalog across streaming platforms, social media, and other digital channels.

The primary focus of this role is to maximize engagement and consumption of the catalog, from timeless classics to major hits, connecting different generations of fans through content, storytelling, and digital innovation.

• Lead a diverse team, fostering integration with local (Sony and Som Livre) and international teams.
• Be responsible for catalog repertoire KPIs and overall performance goals for Sony/Som Livre.
• Test and model new strategies to grow catalog music audiences across major digital platforms (Spotify, YouTube, Amazon, Apple, Deezer, etc.).
• Plan and manage the area's budget efficiently, investing in: content marketing, paid media, channel optimization strategies, creative projects and events, page and game creation,influencer partnerships and other innovative initiatives.
• Ensure the effective execution and tracking of action plans, campaigns, projects, and events.
• Analyze performance and conversion results, implementing data-driven improvements.
• Collaborate closely with other Sony teams (Sales, Playlist Strategy, BI, Creative, Media, Marketing, and A&R) to analyze user behavior, generate insights, test hypotheses (A/B testing), and optimize revenue by reducing media dependency.
• Stay up to date with market trends in music, digital marketing, and UX.

• Loves music and is an active user of streaming platforms.
• Is results-driven and focused on the company's key KPIs.
• Has strong strategic thinking and structured reasoning.
• Demonstrates excellent analytical and problem-solving skills.
• Responds calmly under pressure and manages conflicts and risks effectively.
• Communicates clearly with cross-functional stakeholders at multiple levels, building trust and credibility.
• Can create compelling, storytelling-driven presentations.
• Is proactive, self-motivated, and enjoys sharing knowledge and fostering team collaboration.
• Manages time and resources efficiently, setting priorities and delegating effectively.
• Is engaged in developing the team, offering fair and constructive feedback, and empowering people to make responsible and assertive decisions.
• Is curious, creative, and constantly seeking innovative ways to act in the market.
• Shows resilience when facing challenges, adapts easily to change, and stays aligned with evolving business needs.
• Demonstrates self-awareness, works on personal development points, and identifies opportunities for professional growth.

• Fluent English and Intermediate Spanish.
• Degree in Engineering, Economics, Data Science, Marketing, Advertising, or Business Administration.
• Postgraduate degree or MBA in Marketing and/or Business Administration.
• 10+ years of professional experience.
• 3+ years of team management experience.
• Strong background in Marketing, Digital, or Growth within music, tech, media, digital marketing agencies, or social media companies.
• Advanced knowledge of Excel/Google Sheets and PowerPoint/Canva.
• Experience with Google Ads (Search, Display, and YouTube), Facebook Ads, YouTube Analytics, and Facebook Insights.
• Experience using AI tools such as Copilot, ChatGPT, or Gemini to increase work efficiency.
• Knowledge of SEO strategies, UI/UX best practices, viral marketing, content marketing, and growth hacking.

• Join an inclusive, collaborative, and global community where you can channel your passion every day.
• Work in a modern environment designed to inspire productivity, creativity, and teamwork, empowering you to do your best work.
• Benefit from investment in your growth and professional development, helping you thrive within our vibrant community.
• Enjoy the freedom to accelerate progress, innovate, and shape what's next.
• Be part of a company that drives positive change and contributes to social impact, diversity, equity, and inclusion initiatives.
• Access a comprehensive benefits package that supports you and your family, from wellness programs to paid time off that helps balance your professional and personal life.
• Enjoy additional time off during the end-of-year holidays.