User Operation Specialist

1 semana atrás


Ituiutaba, Brasil Keeta Tempo inteiro

Job ResponsibilitiesHigh-frequency Campaign Design:Design weekly promotions, thematic campaigns, and time-sensitive promotions (lunch, dinner, afternoon tea, inclement weather) to boost GMV and order volume through coupons, discounts, etc.User Engagement Optimization: Develop tiered marketing strategies using order time and category preference data to increase repurchase rate.Cross-platform Integration:Coordinate multi-touchpoint resources (APP pop-ups, push notifications, mini-programs) for end-to-end campaigns.Real-time Performance Tracking:Build real-time dashboards to dynamically optimize subsidies and traffic allocation.QualificationsIndustry Experience: Robust experience in food delivery, O2 O, or local services user operations, proficient in subsidy models and LTV calculation.Hard Skills: Expert in user segmentation (new, inactive, VIP users) and scenario-based reactivation.Proficient in Python and SQL for AB testing and attribution analysis.Business Acumen:Deep understanding of the food delivery user journey: exposure ? coupon claim ? cart ? checkout.Collaboration:Experience collaborating with merchant and delivery teams to build the "merchant + delivery + user" growth flywheel.


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