Creative Advertising Manager

3 semanas atrás

São Paulo, São Paulo, Brasil Keeta Tempo inteiro
1. Develop and execute creative strategies for various advertising channels, including social media ads, native ads, and search ads, to improve CTR, CVR, and ROI. 2. Create high-conversion ad creatives—such as short videos, image-text formats, interactive ads, and H5 pages—based on user psychology, industry trends, and market hot topics. 3. Analyze successful cases in-depth and research creative trends across platforms (e.G., Facebook, Google, TikTok) to continuously optimize ad content. 4. Participate in A/B testing, analyze creative performance data, and optimize key elements such as copywriting, visuals, and video editing based on feedback. 5. Collaborate with design, media buying, and data analytics teams to drive creative testing and iteration, and craft tailored creative strategies for different user segments. 6. Research and apply AI-generated content (AIGC) tools to enhance creative production efficiency and explore new forms of advertising expression.7. Stay up to date with global creative trends and develop globally aligned creative strategies in response to business needs.1. Bachelor's degree or above, preferably in Marketing, Advertising, Visual Design, Journalism, or related fields;
2. Over 2 years of experience in advertising creative planning, growth operations, or brand marketing;
experience in performance advertising creatives is a plus;
3. Familiar withcreative formats, ad delivery mechanisms, and user psychology on platforms such as Facebook, TikTok, and Google;
4. Strong copywriting skills with the ability to craft high-conversion ad slogans, short video scripts, and landing page copy;
5. Solid understandingof short video and social media ad creatives;
skilled in video scriptwriting, storyboard design, and editing logic;
6. Data-driven mindset, with the ability to optimize creatives based on advertising performance data to enhance ad effectiveness.

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