Manager B2C Digital Latam

**Smart Coolers Business Lead - Brazil**
**Position Overview**:
O2O's moonshot is to boost growth of the 650M Latin Americans, creating the industry most relevant digital ecosystem in LATAM. Winning in the present, while creating the future.
And as part of the B2C Team, we will enhance & expand our unique omnichannel connections with our consumers.
While there is the "Present Forward B2C team" focused in _winning in the actual market, surpassing our offline share build the best omnichannel experience, _as Future Back B2C, we aim to _Develop, test & scale new business models to create the best digital experiences_.
O2O was born in an ever-changing context and for that reason, you deal with uncertainty.
- To succeed in this environment, you need to be fast, to promote of cross-functional team work, and pioneer the launch of new products and opportunities.
- To achieve those goals, you defy the status quo within Coca-Cola LATAM, with an iterative mindset, getting more involved with new approaches for problem-solving, disrupting the market, and leading other teams into that same disruption to build the future of Coca-Cola LATAM. Change old ways of working and understand how to integrate new digital tools into our internal processes. Seek ways to be alert on new trends and technologies that will allow O2O to bring better value to clients and the company. Prototype, pivot, and learn from new technologies and their developed solutions.
**Function Related Activities/Key Responsibilities**:
- Responsible for leading in a profitable and sustainable way Smart Coolers in Brazil
- Collaborate with LATAM & Global teams to co-create and execute a scalable strategy to capture Smart Coolers and Micro Markets Headroom.
- Develop and lead BR bottlers routines and alignments to set and execute Smart Coolers Strategy, providing visibility of performance and actions.
- Creating a business and financial case for a sustained business model for the Bottling partners considering both current reality and also future vision.
- Interact with Operations, Global D2C, Finance, Platform Services, R&D Equipment, Market Assets, Legal and other areas to ensure multifunctional and multilevel collaboration. Developing valuable and long-term relationships.
- Challenging conventional thinking and bringing new solutions for Smart Coolers platform requires continuously seek and bring Commercial and Digital trends to implement completely new processes that impact the Bottlers and customers' value chain.
- Multiple Stakeholders across the KO System that need to be convinced and engaged for ensuring the investment and success behind Smart Coolers initiatives. This will require a combination of innovative thinking, resilience and franchise leadership.
- Implement Governance models for Smart Coolers platform that will enable a smooth operation with bottlers, with defined roles and responsibilities along the processes. Developing new processes that trigger creativity and innovation across the System
- Perform and analyze reports (users, frequency, volume, revenue, ticket, etc ) with the objective to evaluate System and PoS performance to identify business opportunities and make decisions.
**General Requirements**:
- Fluent English (good to have Spanish)
- 4-7 years of professional experience
- Embodies and thrives in an entrepreneurial environment
- Demonstrates cross-functional team leadership experience
- Franchise Leadership
- Results Oriented
- Have the ability to excel in a fast paced environment
**Location**:
Flexible within Brazil
**What We Can Do** **For** **You**
- ** Challenging Work** **-** **our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights
**Skills**
Business Case Development; Franchise Leadership
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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