Salesforce Marketing Cloud Tech Lead

2 semanas atrás

São Paulo São Paulo, Estado de São Paulo, Brasil Tecnoalfa Tempo inteiro

Job summary:

Leads the design and execution of development on the Salesforce Marketing Cloud platform.


Job description:

  • Works with Marketing Engineering Manager, Marketing operations and product team to develop, code, and launch complex email and sms campaigns
  • Translates business objectives into actionable solutions and understands end-user communication needs and data streams
  • Designs and documents solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities.
  • Leverage Salesforce Marketing Cloud tools and scripting languages including but not limited to Email Studio, Mobile Studio, Content Builder, Journey Builder, Contact Builder, Audience Builder, Automation Studio, & Dynamic Content Areas to deliver highly dynamic and personalized content
  • Works with Engineering manager and marketing operations understand key campaign parameters and requirements.
  • Works with marketing team members to provide best practice recommendations to customers
  • Design and document solutions that leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success
  • Should have worked/implemented push notification for mobile app support (ios/Android)
  • Should have understanding on Einstein integration.
  • Leverage a foundational understanding of data modeling to determine data flow and transformations necessary to import and transform data necessary to run journeys
  • Create automation for file/data import, audience segmentation, and journey kick-offs leveraging automation activities including but not limited to: SQL Queries, File Transfers, Import Files, Data Extracts, Verifications, Send Email, Send SMS
  • Develop SQL code necessary to import and transform data requiring use of Data Extensions and SFTP connectors
  • Create and leverage hand-written AMP script in order to personalize emails and add dynamic content to said emails
  • Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events
  • Ongoing support for SFMC prod issue analysis.
  • Self driven under direction in order to ensure success in delivery of business initiatives.


Qualifications:

  • Must have 3 years of experience on the SFMC platform in email, SMS, and push notifications.
  • Must be an expert in AMPScript and Javascript. Create a triggered send, display send-time content contextually, retrieve information from a data extension, write to a data extension, create and update HTML content blocks, utilize personalization strings, explain the order of operations in which functions process, use it to format date and time
  • Must have 2 years of experience with SFMC Journey Builder, Audience Builder, Automation Studio Dynamic Content Areas
  • 1 year experience of email compliant HTML
  • Experience in writing well-abstracted, reusable code templates and design and execute test plans
  • 3 years of experience effectively within a team, solutions design, and technical development, in a fast-paced environment
  • 5 years of Information Technology work experience with a Bachelor's degree or above preferred


Requirements :

  • Salesforce Certified Marketing Cloud
  • Advanced English Speaking

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