Senior Brand Communications Specialist

4 semanas atrás

São Paulo, Brasil beBeeCommunications Tempo inteiro

Job Description We are seeking a strategic and dynamic communications professional to lead public relations for our brand. The ideal candidate will be responsible for shaping our narrative, strengthening media relationships, driving product launch coverage, and managing crisis communications. Key Responsibilities Develop and execute PR strategies that enhance brand visibility and credibility in the industry. Build and maintain strong relationships with top-tier media outlets. Draft, review, and distribute press releases, media kits, Q&As, and product-related communications. Secure proactive media coverage across online, print, broadcast, and influencer platforms. Lead PR campaigns for new product launches, from pre-launch buzz to post-launch media engagement. Organize and manage press conferences, launch events, and media briefings. Collaborate with teams to craft compelling product stories. Act as spokesperson when required; prepare executives for media interviews. Monitor public sentiment and manage crisis communications with timely responses. Ensure consistent alignment with global messaging and communication guidelines. Requirements Bachelor's degree in Communications, Journalism, Marketing, or related field. 5+ years of experience in PR, preferably in consumer electronics, smartphones, or technology sector. Strong media network across tech, lifestyle, and business press. Exceptional writing, editing, and storytelling skills in English. Experience managing product launch PR campaigns end-to-end. Skilled in crisis communication and reputation management. Comfortable working in a fast-paced, global brand environment. Proficiency in PR monitoring and analytics tools.

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