Ecosystem Co-marketing Canada
3 meses atrás
Introduction
At IBM, work is more than a job - it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.
When you join the IBM team in São Paulo, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
Our Ecosystem Marketers have a deep understanding of our partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBM’s technology offerings.
The Ecosystem Co-Marketing Program Manager Marketing supports 1-2 demand gen programs for - tasks include, but not limited to, owning program from launch through execution, quarterly budget planning, and help drive program funding utilization with all partners participating in the program and driving ROI for the total program.
The Program Managers will serve as trusted consultants to the participating Business Partners on tool and process steps for all aspects of Co-Marketing, including, but not limited to, effective partner co-marketing (CMC) tool deployment and partner co-marketing funding disbursement.
Responsibilities include:
- Marketing Budget Management
- Marketing Program Management
- Maintaining and Fostering Business Partner Relationships
- Maintain marketing relationships with Business Partners
- Train and support around their Co-Marketing Incentive Offerings and Tools
- Discuss strategic marketing initiatives and provide linkages
- Encourage alignment of co-marketing spend to IBM focused quarterly campaigns
- Suggest marketing activities to enhance MAPs and leverage IBM assets
- Propose agencies for implementation of effective digital campaigns
Expenses
- Allocate and Manage to quarterly program budgets
- Manage Quarterly budget spend
- Drive BPs to update and enter new marketing leads
- Business Controls
- Ensure all Co-Marketing requests are in compliance with the terms and conditions
- Execute best of breed process for alerting BPs to claim deadlines, reviews, and payments
- Enablement
- Launch annual co-marketing programs in accordance with Business Controls and Global guidance
- Co-Marketing Education - on-going formal launch and frequent informal individual sessions
Required Technical and Professional Expertise
Advanced/Fluent English
- This is a Hybrid role, attendance to the office will be required only 3 times peer week
- Experience in Budget Management
- Experience in Program Management
- Experience managing process controls
- Experience in Marketing
- Experience with Business Partners or working with 3rd parties
- Experience using various tools and data analytics programs to monitor and measure activities (e.g., CMC, Tableau dashboards, PPS data, GPM)
- Effective communication
- Problem solving
**Add CV in English version
Preferred Technical and Professional Expertise
- B2B partner marketing experience understands partners, and the varying levels of marketing skills and resources they can deploy
- Experience in campaign design and delivery
- French Advanced
MCCJBID
SPONCC_23
Li-Hybrid
IBMReferred LATAM
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always str
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