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The Senior Marketing and Business Development Manager will lead the development of strategic plans to drive corporate growth through product expansion, alliances, and mergers and acquisitions in LATAM. The successful candidate will oversee the annual refresh of the 5-year strategic outlook and plan for LATAM, define and execute product and go-to-market strategies for the region, provide comprehensive feedback to translate regional business goals to Annual Plans, create an on-going process to provide accurate insight to the local market dynamics and conditions, including structured VOCs (Voice of Customers) to provide specific market feedback to the global product teams.
The role involves deploying a sustainable business model and proposition to grow Fire presence aligned with global strategy, prioritizing target vertical segments in each business and implementing a tailored proposition for each, aligning closely with the Global Product organizations to build a portfolio of products and services to address the regional target customer segment, identifying the features and product needs specific to LATAM and agreeing profile of global vs local development, working with the global teams to tailor the global products to the needs of the local markets including language variants, certification & specific feature sets, owning the launch program across the region and collaborating with Global Product Management for go-to-market & forecast plans, driving regional portfolio management and ensuring phase in/phase out plans are coordinated across the business, working with R&D and Supply Chain to optimize SKU portfolio, creating compelling product launch communication plans, actively participating in sales and service department meetings, workshops, and seminars, keeping current on market business and product trends.
