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Strategic Marketing Director
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The role is responsible for developing and implementing strategic marketing plans, encompassing external and internal communications, media relations and thought leadership to stakeholders.
Main Responsibilities:- Lead a marketing team, creating alignment and consistency in marketing strategy and messaging, strengthening capabilities, and driving a culture of high performance to deliver sustainable, high-quality services.
- Mentor and develop team members about core marketing disciplines including audience targeting and segmentation, customer value propositions, business development, pipeline management, media relations, event management, industry events, campaign planning, and KPI/ROI reporting;
- Provide guidance and oversight of marketing plans and strategies aligned with business priorities;
- Develop best practices for demand-driven marketing, thought leadership, content marketing and social media campaigns that facilitate sales growth;
- Closely partner with business leaders to promote and sustain a consistent brand identity across businesses;
- Manage business and industry media relations, including news releases and interviews, speaking opportunities, and issues and crisis management communications in coordination with corporate teams;
We are seeking a highly experienced and skilled senior marketing leader to join our team. If you have a passion for marketing, excellent leadership skills and a proven track record of success, we would love to hear from you
