Effective Commercial Strategist

Há 2 dias

São Paulo, São Paulo, Brasil beBeeShopper Tempo inteiro R$120.000 - R$150.000
Shopper Marketing Manager Job Description

The Shopper Marketing Manager plays a vital role in developing and executing strategies that drive sales, brand awareness, and customer engagement.

  • Commercial Strategy:
    • Develop annual business plans using category, shopper, and retailer-specific data to identify areas of opportunity and provide market insights.
  • Marketing Execution:
    • Own commercial and bottler communication, working closely with the wider marketing team to ensure consistency across programming, assigned accounts, and regions.
  • Brand Management:
    • Ensure all branding and logo use is in line with brand standards at all POS materials and in-store activations.
  • Consumer Promotions:
    • Lead consumer promotions, managing the full process from planning to fulfillment, and report post-promotional performance to optimize future programs.

Requirements:

  • Education: Bachelor's Degree in Business Administration, Marketing, Communications, or another related field.
  • Experience: At least 5 years of experience in Traditional and omni Shopper Marketing, Key Account Sales, Wholesalers, Distributors, Field Marketing, and Brand Management in the beverage, packaged goods industry.
  • Skills: Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).

Key Responsibilities:

As a Shopper Marketing Manager, you will be responsible for driving commercial growth through strategic partnerships and campaigns. You will work closely with cross-functional teams to develop and execute marketing strategies that meet business objectives.

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