Lead Email Campaign Strategist

1 semana atrás


Belo Horizonte, Minas Gerais, Brasil beBeeEmailMarketing Tempo inteiro R$64.400 - R$96.100
Email Marketing Specialist

About our organization:

We offer micro-book summaries for busy professionals.

Our platform serves 6 million users globally and is dedicated to making knowledge more accessible.

This role is critical in driving engagement, retention, and conversions through data-driven campaigns.

Key Responsibilities:
  • Email Campaigns: Plan, execute, and optimize email campaigns using ActiveCampaign.
  • User Journeys: Design and manage automated user journeys for onboarding, engagement, and reactivation.
  • Messaging: Leverage behavioral data to deliver targeted and relevant messaging.
  • Email Content: Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention.
  • Performance Analysis: Track key metrics, analyze performance, and run A/B tests for continuous improvement.
  • Inbox Placement: Ensure high inbox placement, manage sender reputation, and comply with regulations.
Requirements:
  • Email marketing experience with automation and lifecycle optimization.


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