
Lead Email Campaign Strategist
1 semana atrás
About our organization:
We offer micro-book summaries for busy professionals.
Our platform serves 6 million users globally and is dedicated to making knowledge more accessible.
This role is critical in driving engagement, retention, and conversions through data-driven campaigns.
Key Responsibilities:- Email Campaigns: Plan, execute, and optimize email campaigns using ActiveCampaign.
- User Journeys: Design and manage automated user journeys for onboarding, engagement, and reactivation.
- Messaging: Leverage behavioral data to deliver targeted and relevant messaging.
- Email Content: Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention.
- Performance Analysis: Track key metrics, analyze performance, and run A/B tests for continuous improvement.
- Inbox Placement: Ensure high inbox placement, manage sender reputation, and comply with regulations.
- Email marketing experience with automation and lifecycle optimization.
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