Digital Acquisition Specialist

2 semanas atrás

Curitiba, Paraná, Brasil beBeeMarketing Tempo inteiro R$96.000 - R$144.000

About Eightpoint

We're an internet technology company specializing in agile product development and content that addresses real-world interests. Our ecosystem includes innovative products like Weather Now, a top weather app in the U.S., Check Heart Rate Now, a quick wellness monitor, and Wave Browser, a secure web search.

About the Role

We're seeking a Media Buyer to lead paid social performance and creative strategy across multiple brands. You'll drive full funnel growth, take charge of social creative strategy, and collaborate cross-functionally.

Key Responsibilities

  • Lead media buying strategy across multiple social verticals for multiple brands and initiatives.
  • Manage campaign architecture, bidding strategies, and audience segmentation to drive growth and efficiency.
  • Scale budgets across prospecting and retargeting while maintaining strong performance metrics.
  • Build and execute a clear creative testing roadmap across hooks, formats, offers, and funnels.
  • Spearhead short-form video ideation and production.
  • Bring Meta learnings to inform campaigns running on Google, TikTok, YouTube, DSPs, and AppLovin.
  • Participate in channel mix conversations and funnel mapping across the broader growth ecosystem.
  • Stay open to expanding your media buying scope and learning new platforms as needed.
  • Partner with other media buyers on all platforms to align messaging, creative, and audience insights.
  • Own reporting on Meta performance, testing frameworks, and growth levers.
  • Collaborate closely with developers, designers, and data analysts to enhance funnel performance.
  • Stay ahead of industry trends, publisher policies, and algorithm updates to keep campaigns compliant and competitive.

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