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Customer Marketing Strategist

2 meses atrás

Curitiba, Paraná, Brasil Docplanner Tempo inteiro
Job Summary

We are seeking a highly skilled Customer Marketing Strategist to join our team at Docplanner. As a key member of our marketing department, you will be responsible for developing and executing customer marketing strategies to drive growth and expansion in our Individual & SMB segments.

Key Responsibilities
  • Customer Expansion Strategy
    • Lead the execution of customer marketing strategies focused on customer expansion (upsell/cross-sell) to increase new company revenue in Individual & SMB segments.
    • Develop, execute, and optimize all channels strategy (primarily email marketing and WhatsApp) focused on customer audience development to increase adoption/usage of purchased products and drive expansion goals.
  • Customer Advocacy Program
    • Execute, develop, and optimize a best-in-class customer advocacy program, including managing customer referral programs, customer events, and other initiatives.
    • Cooperate and support Customer Success initiatives as well as other relevant departments' programs to support elevating company revenue and ensure delivering seamless experience at all touchpoints and customer-centric communications.
  • Team Leadership
    • Lead and develop a team of 4 specialists.
    • Own results of your initiatives: monitor, analyze team KPIs to identify drivers, impact, potential issues, and improvement to be addressed.
  • Customer-Centric Metrics
    • Monitor customer-centered metrics, including NPS, CSAT, and surveys to understand the voice of the customer (VoC).
    • Derive conclusions and appropriate measures based on the metrics.
Requirements
  • Fluent English to smoothly communicate in an international environment.
  • Minimum intermediate Spanish (you'll work also with the Chilean market).
  • Relevant experience with extraordinary achievements in planning and executing marketing projects in customer marketing or demand generation teams (preferably in SaaS companies).
  • Experience as a team coordinator/team leader.
  • Proven track record in designing & executing online and offline marketing projects and meeting ambitious revenue targets with significant growth.
  • Proven track record in implementing inbound marketing (fluency in any marketing automation platform will be a big advantage).
  • Proven track record in customer advocacy initiatives (e.g., referral programs, customer events, customer community building, etc.).
  • Mindset of building for scale with a data-driven approach to marketing.
  • Solid analytical, execution, problem-solving skills, including metrics-driven thinking.
  • Used and love to build and execute plans at a fast pace to explore growth opportunities.
  • Customer-centric mindset.
Additional Information

We value and celebrate diversity in all its forms. We are committed to attracting diverse talent regardless of gender, race, sexual orientation, religion, nationality, age, or physical condition. We are dedicated to building an inclusive and welcoming team where every individual can thrive and contribute their best.

  • We offer a competitive compensation package, including a meal voucher, medical, dental, and group life insurance, pet plan, access to the iFeel app, ApoioPass, Gympass, Creditas, stock options, and a birthday day off.
  • We have a robust Partnership Club with discounts ranging from teaching institutions to exclusive banking benefits.
  • We have a New Warriors Referral Program that offers up to R$600 per person who stays with us for more than 6 months.