Lifecycle Marketing Manager

Há 6 dias

São Paulo, São Paulo, Brasil DocuSign Tempo inteiro
About the Role

We are seeking an experienced Lifecycle Marketing Manager to join our team at DocuSign. As a key member of our marketing organization, you will be responsible for developing and executing engagement campaigns targeting our paid customer audience.

Key Responsibilities
  • Partner closely with the Lifecycle Marketing team lead to build and execute global email, in-product, and mobile campaigns to drive successful feature adoption and ongoing usage of the product, and ultimately customer retention
  • Work with regional marketing teams to develop a POV on existing gaps in our global marketing strategy to customers, delivering ongoing engagement targets in every region
  • Contribute to the overarching lifecycle strategy, aligning with company objectives and key results while driving incremental revenue in the form of customer retention
  • Leverage quantitative and qualitative data, analyses, and research to find trial growth opportunities and optimizations while applying A/B testing and other experimentation methods to continually refine campaign effectiveness
  • Communicate lifecycle marketing strategies, tactics, plans, and results across teams
  • Influence product growth roadmaps to drive streamlined feature discovery and usage experiences and business outcomes
  • Use dashboards and work closely with lifecycle analytics to track, analyze, and report on campaign performance
  • Generate comprehensive reports on campaign performance and communicate insights to collaborators
  • Partner with internal teams across Customer Success, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing to optimize and execute campaigns
Requirements
  • 5+ years experience in lifecycle marketing or similar role at a fast-growth company
  • Proven experience with multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results
  • Bachelor's degree in marketing, business, or related field
Preferred Qualifications
  • Experience in a product-led SaaS business
  • Dynamic, highly-motivated, organized, self-starter
  • Highly analytical and metrics-driven and ability to drive insights and trends from data Strong project management skills and attention to detail
  • Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
  • Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms
  • Ability to think strategically and effectively to drive programs from inception to execution to analysis
  • Experience collaborating with cross-functional teams and collaborators
What We Offer

At DocuSign, we are committed to building trust and making the world more agreeable for our employees, customers, and the communities in which we live and work. We offer a dynamic and inclusive work environment, with opportunities for growth and development. If you are a motivated and experienced marketing professional looking to join a leading company in the digital signature space, we encourage you to apply for this exciting opportunity.

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