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Marketing Operations Manager, LATAM Area Marketing

Há 1 mês

São Paulo, São Paulo, Brasil Amazon Tempo inteiro
Job Summary

We are seeking a highly skilled Marketing Operations Manager to join our LATAM team. As a key member of our marketing organization, you will be responsible for streamlining operations, optimizing processes, and driving continuous improvement and execution quality within the dynamic ecosystem.

Your primary focus will be on the AWS LATAM team, working to enhance their productivity, campaign effectiveness, and goal attainment through data-driven insights, process improvements, and strategic planning. You will collaborate with internal stakeholders from field marketing, sales, lead management, and global marketing operations teams to tackle challenges such as streamlining lead management process, managing and supporting on finance and legal processes, optimizing lead nurturing campaigns, and ensuring seamless execution of demand generation and prospecting programs.

Key Responsibilities
  1. Effectively manage critical operational processes that affect marketing productivity and customer experience.
  2. Manage and support finance (budget management) and legal (contract and vendor management) processes.
  3. Streamline lead management and lead handoff processes end-to-end and oversee follow-up activities for major and globally-aligned prospecting and demand generation programs.
  4. Ensure seamless coordination and effective execution of lead nurturing campaigns across multiple channels and teams.
  5. Identify drivers of business problems and trends at their root, while also stepping back to understand the broader context.
  6. Develop statistical analysis models to predict trends, identify potential issues, and forecast future goal achievement.
  7. Develop intuitive reports and dashboards within Salesforce and Amazon QuickSight for enhanced visibility, comprehensive campaign effectiveness measurement, and real-time goal tracking.
  8. Collaborate on weekly/monthly/quarterly business reviews and Key Performance Indicators (KPIs).
  9. Monitor, analyze, and report campaigns effectiveness and performance.
  10. Analyze metrics and data sources from various systems such as Salesforce, Quicksight, Marketo, etc.
  11. Provide comprehensive onboarding and training to new employees, ensuring effective utilization of marketing tools, reporting sources, and operational processes related to lead management.
  12. Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement.