Lead Customer Engagement Specialist

Há 2 dias

São Paulo, São Paulo, Brasil beBeeCustomer Tempo inteiro R$100.000 - R$150.000
Senior CRM Analyst

We are seeking a Senior CRM Analyst to join our team. As a Senior CRM Analyst, you will be responsible for developing and implementing the CRM strategy across multiple channels, ensuring a seamless customer journey.

  • You will develop and monitor CRM performance KPIs, including engagement, open rate, conversion, LTV, and churn.
  • You will structure and manage email marketing, SMS, push notification, and CRM automation campaigns to drive customer engagement.
  • You will create and support customer base segmentation and management, ensuring data quality and strategic insights.
  • You will collaborate with paid media, trade, and branding teams to align communication across all digital channels.
  • You will support the Business Intelligence team in analyzing customer behavior and developing dashboards.
Key Requirements
  • Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
  • Minimum of 3 years of experience with CRM, preferably in the luxury market.
  • Proficiency in CRM platforms, such as Salesforce, Oracle, Adobe, RD Station, Power BI, or similar.
  • Experience with marketing automation and email/SMS/push delivery tools.
  • Strong analytical skills with advanced knowledge of Excel and Google Analytics/GA4.
  • Ability to work effectively in a collaborative environment and manage multiple projects.
Why You'll Love This Role

This is a fantastic opportunity to take your career to the next level and make a real impact on our business. If you're passionate about delivering exceptional customer experiences and driving business growth, we'd love to hear from you.

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