Director of Loyalty and Partnerships

2 semanas atrás

São Paulo, São Paulo, Brasil Accor Hotels Tempo inteiro

Job Summary

The Director of Loyalty and Partnerships will be responsible for developing and executing loyalty and partnership strategies to drive revenue growth and enhance the customer experience at Accor Hotels. This role will require strong leadership and collaboration skills to work with cross-functional teams and external partners to achieve business objectives.

Key Responsibilities

  • Loyalty Acquisition and Activations
    • Contribute to crafting bespoke experiences for elite-tier members in hotels.
    • Collaborate with loyalty teams in designing compelling redemption offers.
    • Serve as the key point of contact for corporate office and loyalty champions to ensure best-in-class hotel recruitment, in-hotel member experience, program benefit compliance, reporting, and overall participation in Accor Hotels Group's loyalty and membership programs and initiatives.
  • Partnership Management
    • Solicit partnerships to pursue identified opportunities across various fields like financial institutions/banks, museums, complementary lifestyle brands, etc.
    • To establish a preferred relationship with key partners that contributes to revenue and marketing objectives for the hotels.
    • Negotiate for contractual terms with partners that benefit the complex.
    • Plan and execute new deals and promotions that drive acquisition via external partners after careful consideration for each revenue stream's seasonality.
  • Promotion and Event Management
    • Work closely with F&B & revenue teams to come up with effective and profitable membership activations and/or partner outreach.
    • Actively cross-sell need period to partners and leverage on loyalty marketing channels to promote relevant hotel products.
    • Co-ordinate and manage marketing project timeline for events and campaigns across hotels.
    • Review and analyze weekly and monthly results to communicate performance trends and identify opportunities for optimisation.
  • Marketing Planning
    • Participate in development and execution of marketing plan to identify potential partners to increase share of voice in the market and drive sales.
    • Participate in development of marketing plan, A&P budget, and marketing audits.
    • Monitor forecast for all revenue streams to drive relevant marketing activations.
  • Communication Responsibilities
    • Maintain close and open communication with other departments.
    • Maintain timely communication with Accor Offices and key partners that can generate leads and provide information.
    • Coordinate communication between marketing and other departments to ensure awareness of loyalty and partnership campaigns.

Requirements

  • At least 8 years of relevant experience in the hotel industry.
  • Experience in similar size/style of 5* hotel.
  • Strong leadership, dynamic personality, excellent interpersonal skills with a good reputation for integrity and a role model.
  • Possess good communication and interpersonal skills at all levels of management.
  • Flexible and able to embrace and respond to change effectively.
  • Ability to plan, direct, organize marketing and partnership activations.
  • Ability to make decisions independently.
  • Leadership quality.

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