Senior Restaurant Marketing Leader

Há 7 dias

São Paulo, São Paulo, Brasil beBeeImpact Tempo inteiro R$79.800 - R$108.300
Restaurant Marketing Senior Manager Job

This role is pivotal in enabling supply growth while reinforcing brand equity through trade activation and restaurant experience.

  • Leading the restaurant marketing strategy to drive sign-ups, onboarding, and ongoing engagement of partners across the platform.
  • Owning initiatives that directly contribute to city operation and revenue goals through local restaurant and consumer engagement strategies.
  • Overseeing the design and execution of acquisition campaigns, feature education (B-side), trade loyalty initiatives, and in-app promo engagement mechanics.
  • Partnering with Growth, Brand, and Commercial teams to ensure restaurant marketing is aligned with platform goals, city priorities, and brand narratives.
  • Developing trade marketing playbooks and scalable activation toolkits, including in-store visibility (POS materials, trade dress) and brand compliance strategies.
  • Driving development and deployment of restaurant-facing communications, including training platforms, benefit programs, and engagement content.
  • Managing agency and vendor relationships for creative, production, and trade deployment needs.

Required Skills and Qualifications:

  • 10+ years of experience in B2B, Marketplaces or trade marketing, ideally in tech, retail, or F&B.
  • Experience leading cross-functional teams and orchestrating large-scale partner campaigns.
  • Deep understanding of local trade dynamics and the levers that move small and medium businesses.
  • Strong planning, communication, and leadership skills with a track record of executional excellence.
  • Strategic thinking paired with hands-on attitude in fast-paced environments.

We Believe in Inclusion:

Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We create customer value - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

We enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor.

We also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Whether building projects from scratch or improving our solutions, we are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates.

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