Lead Broker Marketing Specialist

Há 5 dias

São Paulo, São Paulo, Brasil beBeeMarketing Tempo inteiro R$60.000 - R$90.000
Broker Marketing Lead

About the Role:

We are seeking a results-driven Broker Marketing Lead to join our team. As a key member of our marketing department, you will be responsible for deepening relationships with brokers and helping them understand, trust, and actively recommend us.

You will lead initiatives that support brokers' journeys from brand awareness to activation, connecting business priorities with meaningful experiences.

  • Bridge Strategy and Execution: Translate business goals into strategic activations that impact performance.
  • Prioritize Demands: Manage internal and partner requests, focusing on impactful activities.
  • Enhance Broker Engagement: Suggest new ideas and opportunities to enhance broker engagement and sales.
  • Analyze Impact: Measure and analyze the impact of field initiatives to inform future investments and improvements.
  • Collaborate Internally: Translate business needs into clear creative briefs and collaborate with internal teams to execute them.
  • Ensure Brand Consistency: Ensure consistent brand representation across all touchpoints, aligning with strategy and execution.

Example Initiatives:

  • Strengthen Relationship: Strengthen our relationship with brokers to become their preferred insurance partner.
  • Create Promotional Campaigns: Create and manage promotional campaigns to engage and activate brokers.
  • Develop Sales Enablement Materials: Develop sales enablement materials tailored for brokers.
  • Organize Training Sessions: Organize training sessions focusing on messaging and product differentiation.

Our Vision:

This position begins with a focus on brokers, with the potential to expand scope as the individual delivers results and gains deeper business understanding.

Key Skills:

  • Strategic Thinker: A strategic doer who understands the bigger picture and executes effectively.
  • Prioritization Skills: Strong prioritization skills and a bias for action.
  • Project Management Experience: Excellent project management skills and experience leading cross-functional initiatives.
  • Leadership Abilities: Proven ability to lead people or projects towards results.
  • Comfort in Fast-Paced Environment: Comfortable in fast-paced environments, providing clarity amid ambiguity.

You'll Love This Role If...

  • Closing the Loop: You like being close to the business and seeing your work drive results.
  • Combining Structure and Creativity: You combine structure and creativity, knowing when to lead with each.
  • Knowing Your Audience: You understand that impactful marketing is about knowing your audience.

Benefits:

  • Competitive Compensation: We strive to offer competitive compensation.

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